Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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  • Customer Intelligence Strategy and Process
  • Past 18 months
  • Customer Insights
  • For Customer Insights Professionals

    Report:Drive Smarter Customer Loyalty With Customer Intelligence

    Executive Overview: The Customer Loyalty Playbook

    Customer loyalty is a hot topic. Companies look to loyalty programs to enhance customer knowledge and drive customer retention, revenue, and engagement. But, while they see the potential of loyalty...

    • Downloads: 518
    • Rating:
  • For Customer Insights Professionals

    Report:The Customer Loyalty Ecosystem

    Tools And Technology: The Customer Loyalty Playbook

    Customer loyalty is top of mind for most marketers, but with so many vendors claiming to drive explicit or implicit loyalty, it's often difficult to identify a solution that best fits marketers'...

    • Downloads: 1933
  • For Customer Insights Professionals

    Report:Tackle Behavioral Targeting To Modernize Customer Interactions

    Benchmarks: The Cross-Channel Campaign Management Playbook

    For the recent Forrester Wave™ evaluation of cross-channel campaign management (CCCM), we surveyed 130 customers about their vendors. We found that users were generally satisfied with the...

    • Downloads: 632
    • Rating:
  • For Customer Insights Professionals

    Charts & Figures:Diagnostic, How Does Your CRM Program Stack Up?

  • For Customer Insights Professionals

    Report:Customer Intelligence Needs A New Breed Of Marketing Scientist

    Organization: The Customer Analytics Playbook

    A mature customer intelligence (CI) function needs optimized data processes, cutting-edge technologies, and the right analytics talent. Analysts add value to CI with their data-mining and...

    • Downloads: 559
    • Rating:
  • For Customer Insights Professionals

    Report:Evolve Your Approach To Acquisition And Retention

    Processes: The Customer Analytics Playbook

    Marketers continue to emphasize acquisition and are willing to take the risk of acquiring customers with low long-term profitability. While retention efforts typically enjoy the spotlight in an...

    • Downloads: 347
  • For Customer Insights Professionals

    Report:The Evolution Of The Customer Engagement Agency

    As the demand for customer intelligence (CI) from business stakeholders grows and more organizations increase their CI maturity, organizations' marketing agency needs have also changed. A few...

    • Downloads: 504
    • Rating:
  • For Customer Insights Professionals

    Report:CI Professionals: Plan For The Future Of Cross-Channel Marketing

    The online marketing suite supports many of the priorities that customer insights (CI) professionals hold dear: customer centricity, cost efficiency, measurement, and marketing relevance. But...

    • Downloads: 863
    • Rating:
  • For Customer Insights Professionals

    Report:Model The ROI Of Cross-Channel Campaign Management

    Business Case: The Cross-Channel Campaign Management Playbook

    Enterprise marketing technologies promise to better engage customers, improve marketing performance, and boost efficiency. This report, part of Forrester's marketing technology playbook, helps...

    • Downloads: 335
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  • For Customer Insights Professionals

    Report:Organizing For Intelligent Loyalty

    Organization: The Customer Loyalty Playbook

    This report outlines the organization process of Forrester's solution for customer intelligence executives working on driving customer loyalty. It is designed to help firms use stakeholder mapping to...

    • Downloads: 243
  • For Customer Insights Professionals

    Report:Building Data Stewardship Is A New Customer Intelligence Imperative

    Organization: The Personal Identity Management Playbook

    In anticipation of the increasing adoption of personal identity management (PIDM) tools and services, customer intelligence (CI) leaders will be held increasingly accountable for their organizations'...

    • Downloads: 192
    • Rating:
  • For Customer Insights Professionals

    Report:Evaluate And Evolve Social Intelligence

    Assessment: The Social Intelligence Playbook

    Over the past four years, Forrester has outlined why firms must monitor social media. But although most companies understand the importance of tracking conversations happening online, few actually...

    • Downloads: 402
    • Rating:
  • For Customer Insights Professionals

    Report:Examining The Member Interactions Of Five Major Loyalty Programs

    Programs Fall Short Across All Evaluation Criteria

    Forrester applied its new Customer Loyalty Program Review methodology to five popular loyalty programs from the retail, travel, and financial services industries. The results of the evaluation...

    • Downloads: 583
  • For Customer Insights Professionals

    Tool:Forrester Wave™: Enterprise Listening Platforms, Q2 '12

  • For Customer Insights Professionals

    Report:Listening Metrics That Matter

    As social media becomes more prevalent, the data it creates becomes a critical research and insight-generation activity. Businesses turn to listening platforms to harvest the rich trove of consumer...

    • Downloads: 1662
  • For Customer Insights Professionals

    Report:Personal Identity Management Success Starts With Customer Understanding

    With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

    • Downloads: 355
    • Rating:
  • For Customer Insights Professionals

    Report:Where To Get Help With Web Analytics

    Customer Intelligence Professionals Don't Have To Go It Alone

    Mastering web analytics is an ongoing challenge as customer intelligence (CI) professionals contend with a fluid and complex environment exacerbated by severe resource constraints. But the demand for...

    • Downloads: 602
  • For Customer Insights Professionals

    Report:Ten Steps To Successful Social Intelligence Measurement

    Performance Management: The Social Intelligence Playbook

    Social media — with its seemingly nebulous returns, such as "engagement" and "advocacy" — often baffles customer intelligence (CI) professionals trying to measure and optimize their...

    • Downloads: 448
    • Rating:
  • For Customer Insights Professionals

    Report:Determine The Best Attribution Provider Based On Long-Term Measurement Needs

    Tools And Technology: The Cross-Channel Attribution Playbook

    Customer intelligence (CI) professionals increasingly look to attribution experts for guidance and tools to help calculate true channel and customer purchase path. While there is a broad array of...

    • Downloads: 88
  • For Customer Insights Professionals

    Report:Deciphering A Fragmented Customer Analytics Ecosystem

    Tools And Technology: The Customer Analytics Playbook

    With the increased focus on data-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently turn to...

    • Downloads: 2376
  • For Customer Insights Professionals

    Report:Should Your Firm Work With A Customer Engagement Agency?

    How To Decide Whether And When To Hire A CEA

    Customer intelligence (CI) professionals play an important role in a firm's evolution in the age of the customer — with many gaining C-suite visibility and achieving more-strategic positioning...

    • Downloads: 152
  • For Customer Insights Professionals

    Report:The State Of Customer Analytics 2012

    Benchmarks: The Customer Analytics Playbook

    The customer data explosion shows no signs of abating. Companies need strong customer analytics capabilities to get a handle on customer data and make meaningful decisions based on analytical...

    • Downloads: 1099
    • Rating:
  • For Customer Insights Professionals

    Report:Intelligence-Powered CRM

    Enhance Existing CRM Initiatives With Customer Intelligence

    As organizations become increasingly customer-centric, planning and implementing intelligent customer relationship management (CRM) is at the top of the Customer Intelligence (CI) professional's...

    • Downloads: 790
    • Rating:
  • For Customer Insights Professionals

    Report:The Keys To A Social Intelligence Command Center

    Continuous Improvement: The Social Intelligence Playbook

    If you represent a large consumer brand, consider a social intelligence command center — a dedicated resource for listening to the groundswell. A command center like this can improve your...

    • Downloads: 1326
  • For Customer Insights Professionals

    Report:Base Your Plan For Intelligent Loyalty On Maturity

    Strategic Plan: The Customer Loyalty Playbook

    Loyalty programs that attempt to implement a cookie-cutter strategy and ignore customer insights typically struggle and usually lack meaningful results. Organizations seeking to build a program that...

    • Downloads: 146
  • For Customer Insights Professionals

    Report:The Enterprise Listening Platform Landscape

    Tools And Technology: The Social Intelligence Playbook

    With the incessant growth of social networks, more and more businesses turn to listening platforms — technology and services vendors that help companies manage, learn from, and measure social...

    • Downloads: 781
    • Rating:
 
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