Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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106 results in Everything

  • Customer Intelligence Strategy and Process
  • Past 18 months
  • Customer Insights
  • For Customer Insights Professionals

    Report:Consumer Attitudes Toward Loyalty Programs Deteriorate

    Landscape: The Customer Loyalty Playbook

    Consumers join programs of brands they like, but they limit their participation to only a few programs and are motivated by the desire to seek out discounts. Since 2008, consumer attitudes toward...

    • Downloads: 804
  • For Customer Insights Professionals

    Report:The Evolution Of The Customer Engagement Agency

    As the demand for customer intelligence (CI) from business stakeholders grows and more organizations increase their CI maturity, organizations' marketing agency needs have also changed. A few...

    • Downloads: 506
    • Rating:
  • For Customer Insights Professionals

    Report:Enable Loyalty Program Success With Sound Processes

    Processes: The Customer Loyalty Playbook

    Loyalty programs promise to increase retention and satisfaction, but they often fall short of delivering results because they lack an innovative strategy to set them apart from the competition. This...

    • Downloads: 873
    • Rating:
  • For Customer Insights Professionals

    Charts & Figures:TechRadar™: Survival Phase Technologies

  • For Customer Insights Professionals

    Report:Case Study: SCENE Uses Customer Insights To Deliver Value To Loyalty Customers

    This report provides a case study supporting Forrester's best practices for customer intelligence professionals working to drive customer loyalty. Forrester identifies four crucial best practices for...

    • Downloads: 168
  • For Customer Insights Professionals

    Report:How Health Insurance Companies Can Leverage CI To Adapt Amid Policy Reform

    US health insurance companies are in the midst of a systemwide transition to meet the requirements of congressionally mandated healthcare reform awaiting them in 2014. While insurers have made great...

    • Downloads: 282
    • Comments: 1
  • For Customer Insights Professionals

    Report:Personal Identity Management Success Starts With Customer Understanding

    With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

    • Downloads: 357
    • Rating:
  • For Customer Insights Professionals

    Report:Move Beyond Campaigns To Tap Hidden Customer Potential

    Cross-channel campaign management (CCCM) tools are the heart of the enterprise marketing platform, yet campaigns are too rigid and too rooted in batch-based techniques to allow firms to achieve...

    • Downloads: 91
  • For Customer Insights Professionals

    Report:Building A World-Class Loyalty Program

    Continuous Improvement: The Customer Loyalty Playbook

    Successful loyalty programs offer a boost to customer retention, customer satisfaction, and the bottom line. But today, many programs fail to reach success because they haven't mastered even basic...

    • Downloads: 498
  • For Customer Insights Professionals

    Report:How Analytics Drives Customer Life-Cycle Management

    Vision: The Customer Analytics Playbook

    With the growing importance of customer intelligence (CI) in organizations, the role of analytics to extract insight and embed it back into organizational processes is at the forefront of business...

    • Downloads: 1865
    • Rating:
  • For Customer Insights Professionals

    Report:Cross-Channel Attribution Presents A Clear Path To Marketing ROI

    Vision: The Cross-Channel Attribution Playbook

    Today's customers interact with brands via a wide variety of touchpoints and at different stages of the brand life cycle. But companies measure campaign success using last-touch methods that fail to...

    • Downloads: 444
  • For Customer Insights Professionals

    Report:CI Professionals: Plan For The Future Of Cross-Channel Marketing

    The online marketing suite supports many of the priorities that customer insights (CI) professionals hold dear: customer centricity, cost efficiency, measurement, and marketing relevance. But...

    • Downloads: 869
    • Rating:
  • For Customer Insights Professionals

    Report:The Keys To A Social Intelligence Command Center

    Continuous Improvement: The Social Intelligence Playbook

    If you represent a large consumer brand, consider a social intelligence command center — a dedicated resource for listening to the groundswell. A command center like this can improve your...

    • Downloads: 1330
  • For Customer Insights Professionals

    Report:Use Customer Analytics To Get Personal

    Analytically Driven Personalization Increases Retention And Return

    Companies personalize products, offers, content, and communications for a variety of reasons — to treat customers uniquely, to make them feel special, and to encourage them to spend more. Firms...

    • Downloads: 1279
  • For Customer Insights Professionals

    Report:Tackle Behavioral Targeting To Modernize Customer Interactions

    Benchmarks: The Cross-Channel Campaign Management Playbook

    For the recent Forrester Wave™ evaluation of cross-channel campaign management (CCCM), we surveyed 130 customers about their vendors. We found that users were generally satisfied with the...

    • Downloads: 636
    • Rating:
  • For Customer Insights Professionals

    Report:The Road Map To Integrated Social Intelligence

    Road Map: The Social Intelligence Playbook

    Too many companies remain trapped by merely monitoring or passively collecting social media. Few actually reach social intelligence: driving their marketing and business strategy using the data that...

    • Downloads: 1209
  • For Customer Insights Professionals

    Report:TechRadar™ For Customer Intelligence Professionals: Customer Loyalty Programs, Q1 2013

    Business Case: The Customer Loyalty Playbook

    Loyalty technologies play a central role in the execution and differentiation of customer loyalty programs and, more specifically, in driving consumer participation in a program across channels...

    • Downloads: 372
    • Rating:
  • For Customer Insights Professionals

    Report:Customer Intelligence Needs A New Breed Of Marketing Scientist

    Organization: The Customer Analytics Playbook

    A mature customer intelligence (CI) function needs optimized data processes, cutting-edge technologies, and the right analytics talent. Analysts add value to CI with their data-mining and...

    • Downloads: 566
    • Rating:
  • For Customer Insights Professionals

    Report:Making Sense Of A Fractured Consumer Data Ecosystem

    Landscape: The Personal Identity Management Playbook

    Although widespread adoption of personal identity management (PIDM) remains a few years away, the ecosystem of data lockers and authorization managers is already rapidly evolving. Firms ranging from...

    • Downloads: 300
    • Rating:
  • For Customer Insights Professionals

    Report:Where To Get Help With Web Analytics

    Customer Intelligence Professionals Don't Have To Go It Alone

    Mastering web analytics is an ongoing challenge as customer intelligence (CI) professionals contend with a fluid and complex environment exacerbated by severe resource constraints. But the demand for...

    • Downloads: 604
  • For Customer Insights Professionals

    Report:Enable Customer Obsession With Cross-Channel Campaign Management

    Executive Overview: The Cross-Channel Campaign Management Playbook

    Once relegated to the province of direct mail teams and analysts, customer data and marketing technology are now essential to every marketing function, from strategy to creative development to...

    • Downloads: 330
    • Rating:
  • For Customer Insights Professionals

    Report:Five Ways That Personal Identity Management Changes Customer Analytics

    In the future, consumers will manage their data through a concept that Forrester calls personal identity management (PIDM). Customers' control over their data affects the analytics performed on that...

    • Downloads: 326
  • For Customer Insights Professionals

    Report:It's Time To Bridge The Audience Data Management Divide

    How Customer Intelligence Can Unify Audience Intelligence Across Channels To Enable Advanced Advertising

    Marketers constantly seek ways to design addressable marketing programs that reduce media waste and create targeting efficiencies: Direct marketers turn to marketing databases to inform audience...

    • Downloads: 523
    • Rating:
  • For Customer Insights Professionals

    Report:Digital Intelligence Transforms Analytics Into Action

    Executive Overview: The Digital Intelligence Playbook

    The volume and complexity of digital interactions with customers cause analytics challenges for marketers. The conventional web analytics approach cannot keep up with the explosion of channels,...

    • Downloads: 553
    • Comments: 1
    • Rating:
  • For Customer Insights Professionals

    Report:Five Ways To Mobilize Your Loyalty Program In 2013

    Mobile Channels Offer Rich Opportunities For Rewards And Engagement

    Mobile continues to grow in importance for reaching and engaging empowered consumers and loyalty program members. From a data perspective, it opens up new streams of information that provide better...

    • Downloads: 279
  • For Customer Insights Professionals

    Report:Understanding The Anatomy Of A Loyalty Technology Platform

    Technology plays an integral role in managing and executing a loyalty program. But buyers face an array of technology solutions that support their loyalty needs in different ways. This report is...

    • Downloads: 195
 
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