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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

Reports (7)
Charts & Figures (26)

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Customer Intelligence Strategy and Process
Past 18 months
Consumer Technographics

For Customer Insights Professionals
Report:Consumer Attitudes Toward Loyalty Programs Deteriorate
Landscape: The Customer Loyalty Playbook
Emily CollinsJanuary 29, 2013
Consumers join programs of brands they like, but they limit their participation to only a few programs and are motivated by the desire to seek out discounts. Since 2008, consumer attitudes toward...
- Downloads: 804
For Customer Insights Professionals
Report:Personal Identity Management Success Starts With Customer Understanding
Fatemeh KhatiblooJanuary 18, 2012
With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...
- Downloads: 357
- Rating:
For eBusiness & Channel Strategy Professionals
Report:European eBusiness Executives Take A Cautious Approach To Daily Deals
Brand And Margin Protection Inhibit Adoption, But Other Approaches Are Emerging
Martin GillJanuary 18, 2012
Skepticism is the watchword across Europe as eBusiness executives consider engaging with daily deals sites such as Groupon and Living Social. Concerns about brand damage and sales cannibalization are...
- Downloads: 154
For Customer Insights Professionals
Charts & Figures:Consumer Concerns About Data Sharing Vary
Fatemeh KhatiblooJanuary 18, 2012
For Marketing Leadership Professionals
Report:The Splinternet Engagement Index
Analyzing Your Customers' Engagement Across Touchpoints
Josh BernoffFebruary 06, 2012
The splinternet — the fragmented world of incompatible web, social, video, and mobile touchpoints — is where your customers live now. They want to reach you in more touchpoints, but you...
- Downloads: 625
For Customer Experience Professionals
Report:How Customer Experience Professionals Can Use The Splinternet Engagement Index
The Splinternet Engagement Index
Ron Rogowski IIApril 06, 2012
This report, originally written for market insights professionals, includes content relevant to customer experience professionals. Here's why: Firms deliver experiences across an increasing array of...
- Downloads: 279
For Customer Insights Professionals
Report:The Facebook Factor
Quantifying The Impact Of A Facebook Fan On Brand Interactions
Gina SverdlovApril 09, 2012
Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...
- Downloads: 1232
- Comments: 4
- Rating:
For eBusiness & Channel Strategy Professionals
Report:eBusiness Teams' Two Paths To Cross-Channel Measurement Success
In The Long Term, Cross-Channel Measurement Is An Enterprisewide Concern, But In The Near Term, eBusiness Must Act Now
Peter WannemacherApril 11, 2013
eBusiness and channel strategy professionals have a lot on their plates these days: Consumers are moving across channels for sales and service, spanning digital touchpoints like Twitter and public...
- Downloads: 182

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Role

Analyst

All Analysts

Topics

Industry

Region

Vendor

For Customer Insights Professionals

Report:Consumer Attitudes Toward Loyalty Programs Deteriorate

For Customer Insights Professionals

Report:Personal Identity Management Success Starts With Customer Understanding

For eBusiness & Channel Strategy Professionals

Report:European eBusiness Executives Take A Cautious Approach To Daily Deals

For Customer Insights Professionals

Charts & Figures:Consumer Concerns About Data Sharing Vary

For Marketing Leadership Professionals

Report:The Splinternet Engagement Index

For Customer Experience Professionals

Report:How Customer Experience Professionals Can Use The Splinternet Engagement Index

For Customer Insights Professionals

Report:The Facebook Factor

For eBusiness & Channel Strategy Professionals

Report:eBusiness Teams' Two Paths To Cross-Channel Measurement Success

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