Forrester Research : Analyst

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

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Database Marketing

For Customer Insights Professionals
Report:Preparing For The Intelligent Enterprise: A Blueprint For Market Insights Professionals
Why Market Insights + Customer Intelligence = Competitive Advantage
Tamara BarberApril 29, 2011
Companies now have more data on their customers than ever before, from surveys to social media, web analytics, and transactional data. However, most firms lack the structure and process to translate...
- Downloads: 876
For Customer Insights Professionals
Report:Preparing For The Intelligent Enterprise: A Blueprint For Customer Intelligence Professionals
Why Market Insights + Customer Intelligence = Competitive Advantage
Dave FranklandApril 29, 2011
Despite an abundance of customer-related data, most companies still struggle to understand their customers — lacking the culture, process, technology, data, measurement framework, and business...
- Downloads: 864
For Customer Insights Professionals
Tool:The Forrester Wave™: Database Marketing Service Providers, Q1 2011
Dave FranklandJanuary 12, 2011
For Customer Insights Professionals
Charts & Figures:Evaluated Vendors: MSP Information And Selection Criteria
Dave FranklandJanuary 12, 2011
For Customer Insights Professionals
Client Inquiry:Database Providers In The UK
Dave FranklandJune 03, 2011
How big is the UK market for database providers, and how many database providers do you estimate are in that market?
For Customer Insights Professionals
Tool:Evaluated Vendors: MSP Information And Selection Criteria
Dave FranklandJanuary 12, 2011
For Customer Insights Professionals
Tool:Satisfaction Is People-Driven
Dave FranklandMay 16, 2011
For Marketing Leadership Professionals
Report:The DMP Is The Audience Intelligence Engine For Interactive Marketers
Joanna O'Connell, Michael GreeneJuly 25, 2011
Segmentation has always served as a core underpinning of traditional marketing. The benefits are myriad and well understood by those in the offline world. The very recent advent of the data...
- Downloads: 954
For Customer Insights Professionals
Tool:MSPs Generally Deliver What They Say They Will
Dave FranklandMay 16, 2011
For Customer Insights Professionals
Tool:Sample Job Description For The Customer Strategist
Dave FranklandApril 29, 2011
For Customer Insights Professionals
Tool:Sample Job Description For the Customer Strategist
Tamara BarberApril 29, 2011
For Marketing Leadership Professionals
Report:Remarketing Done Right
Maximize Display Effectiveness By Optimizing Your Approach
Joanna O'ConnellMarch 11, 2011
New upstarts like Dotomi and FetchBack have recently invigorated interest in the value of remarketing, but it's a tried-and-true display tactic that's been around for years. Marketers can...
- Downloads: 643
- Rating:
For Customer Insights Professionals
Report:Making Sense Of A Chaotic CI Services Landscape
What CI Professionals Need To Know When Evaluating Their Needs And Vendors
Fatemeh KhatiblooNovember 29, 2011
As Customer Intelligence (CI) becomes the nerve center of the organization, the number of vendors touting CI services as part of their offerings is growing. Vendors, from database marketing service...
- Downloads: 413
For Customer Insights Professionals
Tool:Reference Customers Are High Net Promoters
Dave FranklandMay 16, 2011
For Customer Insights Professionals
Report:The Forrester Wave™: US Database Marketing Service Providers, Q1 2011
Epsilon, KBM Group, And Targetbase Lead A Strong Chasing Pack
Dave FranklandJanuary 12, 2011
In Forrester's 90-criteria evaluation of US database marketing service providers (MSPs), we found that Epsilon, KBM Group, and Targetbase led the pack because of their analytical and strategic...
- Downloads: 1410
For Customer Insights Professionals
Tool:Business Relevance And Value Are The Most Important Vendor Traits
Dave FranklandMay 16, 2011
For Customer Insights Professionals
Report:What Customers Really Think About Their Database Marketing Service Providers
Dave FranklandMay 16, 2011
In our recent study of database marketing service providers (MSPs), we found that MSPs exist in a diverse vendor ecosystem but enjoy significant customer loyalty. While most firms prioritize deep...
- Downloads: 328
For Customer Insights Professionals
Report:US Database Marketing Service Providers: Alternatives To Consider
Fatemeh KhatiblooJuly 13, 2011
The database marketing service provider (MSP) market continues to evolve, with a variety of entrants competing for space. Forrester's recent evaluation, "The Forrester Wave™: US Database...
- Downloads: 452
For Customer Insights Professionals
Report:Where To Get Help With Customer Influence
Zach Hofer-ShallAugust 02, 2011
Identifying and tapping customer influence remains a popular topic for Customer Intelligence professionals. But with all of the interest, most see influence as a nebulous concept. Some of the...
- Downloads: 315
- Rating:
For Customer Experience Professionals
Report:Where To Find Help For Interactive Design Projects In Europe, 2011
European Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities
Jonathan BrowneJune 16, 2011
Companies seeking agency partners in Europe find it challenging to identify the best agencies to meet their needs. To kick-start the vendor selection process, Forrester gathered self-reported data...
- Downloads: 216
For Customer Insights Professionals
Tool:Marketers Lean On An Array Of Providers In Addition To MSPs For CI Support
Dave FranklandMay 16, 2011
For Customer Insights Professionals
Report:How Dirty Is Your Data?
Strategic Plan: The Personal Identity Management Playbook
Fatemeh KhatiblooApril 19, 2012
As personal identity management (PIDM) begins to take shape, companies must think about their customer intelligence (CI) practices differently. Today's data governance policies — the rules that...
- Downloads: 394
- Comments: 2
- Rating:
For Marketing Leadership Professionals
Report:Select Partners Who Support Your Goals
Tools And Technology: The Digital Media Buying Playbook
Joanna O'Connell, Emily RileyAugust 14, 2012
The linchpins of every effective media buyer's practice are the partner and vendor relationships that allow the buyer to create truly valuable customer experiences. The technology ecosystem for...
- Downloads: 198
For Marketing Leadership Professionals
Report:Better Triggers, More Relevance
How Interactive Marketers Must Make Digital Messaging More Engaging
Shar VanBoskirkJanuary 06, 2012
As a marketer you want to be timely and relevant when you send a message and basic triggered messaging has addressed one side of this equation — timeliness — for many marketers. But when...
- Downloads: 452
For Customer Insights Professionals
Tool:Marketers Favor Lengthy Relationships
Dave FranklandMay 16, 2011
For Customer Insights Professionals
Report:To Insource Or To Outsource: Understanding The Customer Intelligence Decision Process
Robert Brosnan, Fatemeh KhatiblooNovember 02, 2011
As customer databases grow in functionality and organizational influence, Customer Intelligence (CI) professionals must choose between insourcing and outsourcing strategies to best facilitate their...
- Downloads: 336

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

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For Customer Insights Professionals

Report:Preparing For The Intelligent Enterprise: A Blueprint For Market Insights Professionals

For Customer Insights Professionals

Report:Preparing For The Intelligent Enterprise: A Blueprint For Customer Intelligence Professionals

For Customer Insights Professionals

Tool:The Forrester Wave™: Database Marketing Service Providers, Q1 2011

For Customer Insights Professionals

Charts & Figures:Evaluated Vendors: MSP Information And Selection Criteria

For Customer Insights Professionals

Client Inquiry:Database Providers In The UK

For Customer Insights Professionals

Tool:Evaluated Vendors: MSP Information And Selection Criteria

For Customer Insights Professionals

Tool:Satisfaction Is People-Driven

For Marketing Leadership Professionals

Report:The DMP Is The Audience Intelligence Engine For Interactive Marketers

For Customer Insights Professionals

Tool:MSPs Generally Deliver What They Say They Will

For Customer Insights Professionals

Tool:Sample Job Description For The Customer Strategist

For Customer Insights Professionals

Tool:Sample Job Description For the Customer Strategist

For Marketing Leadership Professionals

Report:Remarketing Done Right

For Customer Insights Professionals

Report:Making Sense Of A Chaotic CI Services Landscape

For Customer Insights Professionals

Tool:Reference Customers Are High Net Promoters

For Customer Insights Professionals

Report:The Forrester Wave™: US Database Marketing Service Providers, Q1 2011

For Customer Insights Professionals

Tool:Business Relevance And Value Are The Most Important Vendor Traits

For Customer Insights Professionals

Report:What Customers Really Think About Their Database Marketing Service Providers

For Customer Insights Professionals

Report:US Database Marketing Service Providers: Alternatives To Consider

For Customer Insights Professionals

Report:Where To Get Help With Customer Influence

For Customer Experience Professionals

Report:Where To Find Help For Interactive Design Projects In Europe, 2011

For Customer Insights Professionals

Tool:Marketers Lean On An Array Of Providers In Addition To MSPs For CI Support

For Customer Insights Professionals

Report:How Dirty Is Your Data?

For Marketing Leadership Professionals

Report:Select Partners Who Support Your Goals

For Marketing Leadership Professionals

Report:Better Triggers, More Relevance

For Customer Insights Professionals

Tool:Marketers Favor Lengthy Relationships

For Customer Insights Professionals

Report:To Insource Or To Outsource: Understanding The Customer Intelligence Decision Process

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