Forrester Research : Analyst

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Topics

Industry

Region

For Marketing Leadership Professionals

Tool:Nearly Twice As Many People Share UGC Video As Share Marketer-Created Video Content

For Marketing Leadership Professionals

Report:The State Of Online Video Advertising In 2011

For Marketing Leadership Professionals

Tool:No Marketer Category Dominates The Viral Video Charts

For Marketing Leadership Professionals

Charts & Figures:Interactive Channels Are Proven To Drive Brand Awareness

For Marketing Leadership Professionals

Report:Viral Video Creative That Works

For Marketing Leadership Professionals

Tool:Humor Is The Most Successful Creative Strategy For Viral Videos

For Marketing Leadership Professionals

Report:Push Traditional Budgets Online In Emerging Markets

For Marketing Leadership Professionals

Report:Power Your Brand Ecosystem With Social Media

For Marketing Leadership Professionals

Report:The Global Social Imperative

For Marketing Leadership Professionals

Tool:Brand Marketers Use In-Stream Ads Most Heavily

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