Forrester Research : Analyst

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

Reports (7)
Charts & Figures (32)

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Marketing Leadership (6)
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Latin America (6)
Europe (1)

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Research In Motion (1)

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Consumer Technographics
Roxana Strohmenger
Customer Experience Management

For Customer Insights Professionals
Report:A Month In The Life: How UK SuperConnecteds Use Their Mobile Phones
Technographics® UK Mobile Behavioral Tracking Study, Q4 2011
Roxana StrohmengerJune 22, 2012
Mobile usage has exploded. To develop effective mobile strategies and succeed in this new customer-obsessed mobile world, companies must understand how consumers are using their mobile phones. While...
- Downloads: 46
For Marketing Leadership Professionals
Report:Take Advantage: Latin American Consumers Are Willing Co-Creators
Roxana StrohmengerMay 31, 2011
Latin Americans love social media, and it's important for organizations to realize that their use of it is not exclusive to entertaining themselves or connecting with family and friends. It also...
- Downloads: 62
For Marketing Leadership Professionals
Report:Latin American Social Technographics® Revealed
How Can Companies Leverage Latin Americans' Love of Social Media?
Roxana StrohmengerAugust 09, 2010
Forrester's Social Technographics® profiles reveal that online metropolitan Brazilians and Mexicans are voracious consumers of social media and are the most active across every level of social...
- Downloads: 95
For Marketing Leadership Professionals
Charts & Figures:Latin American Online Adoption Forecast, 2010 To 2016
Latin American Consumer Technographics®
Roxana StrohmengerMarch 08, 2012
For Marketing Leadership Professionals
Report:An Overview Of Online Consumers In Argentina
Latin American Consumer Technographics®
Roxana StrohmengerJuly 19, 2012
Latin America is on the priority list of many global companies. This is not surprising given the meteoric rise of social networks like Facebook and Twitter and Latin Americans' willingness to connect...
- Downloads: 36
For Marketing Leadership Professionals
Report:Understanding The Changing Needs Of Online Consumers In Latin America
Latin American Consumer Technographics®
Roxana StrohmengerMarch 09, 2012
Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...
- Downloads: 106
- Rating:
For Marketing Leadership Professionals
Report:Understanding Latin American Online Consumers
Roxana StrohmengerJune 11, 2010
Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is...
- Downloads: 99
For Marketing Leadership Professionals
Report:An Introduction To Latin American Online Consumers
Roxana StrohmengerJune 11, 2010
Latin Americans' active presence in the online world is relatively new. Some consumers in metropolitan cities in countries like Brazil and Mexico have come online, but a digital divide still exists,...
- Downloads: 681
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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Industry

Region

Vendor

For Customer Insights Professionals

Report:A Month In The Life: How UK SuperConnecteds Use Their Mobile Phones

For Marketing Leadership Professionals

Report:Take Advantage: Latin American Consumers Are Willing Co-Creators

For Marketing Leadership Professionals

Report:Latin American Social Technographics® Revealed

For Marketing Leadership Professionals

Charts & Figures:Latin American Online Adoption Forecast, 2010 To 2016

For Marketing Leadership Professionals

Report:An Overview Of Online Consumers In Argentina

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Latin America

For Marketing Leadership Professionals

Report:Understanding Latin American Online Consumers

For Marketing Leadership Professionals

Report:An Introduction To Latin American Online Consumers

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