Forrester Research : Analyst

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

Reports (9)
Charts & Figures (33)

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Consumer Technographics
Roxana Strohmenger
Consumer Electronics & Technology

For Marketing Leadership Professionals
Report:An Introduction To Latin American Online Consumers
Roxana StrohmengerJune 11, 2010
Latin Americans' active presence in the online world is relatively new. Some consumers in metropolitan cities in countries like Brazil and Mexico have come online, but a digital divide still exists,...
- Downloads: 680
- Rating:
For Marketing Leadership Professionals
Report:Latin American Social Technographics® Revealed
How Can Companies Leverage Latin Americans' Love of Social Media?
Roxana StrohmengerAugust 09, 2010
Forrester's Social Technographics® profiles reveal that online metropolitan Brazilians and Mexicans are voracious consumers of social media and are the most active across every level of social...
- Downloads: 95
For Marketing Leadership Professionals
Report:Understanding The Changing Needs Of Online Consumers In Latin America
Latin American Consumer Technographics®
Roxana StrohmengerMarch 09, 2012
Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...
- Downloads: 106
- Rating:
For Marketing Leadership Professionals
Charts & Figures:Younger Online Brazilians And Mexicans Spend Much More Time Surfing The Internet
Roxana StrohmengerJune 11, 2010
For Marketing Leadership Professionals
Report:Understanding Latin American Online Consumers
Roxana StrohmengerJune 11, 2010
Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is...
- Downloads: 99
For Marketing Leadership Professionals
Report:What Is Stopping Middle-Class Latin Americans From Adopting Technology?
A Technographics® Data Essentials Document
Roxana StrohmengerFebruary 24, 2011
With the World Bank estimating that the global middle class will grow from 400 million in 2005 to 1.2 billion in 2030, it is critical for market insights professionals to pay special attention to how...
- Downloads: 70
For Marketing Leadership Professionals
Report:Understanding The Barriers To Technology Adoption Among Spanish-Dominant US Hispanic Consumers
A Technographics® Data Essentials Document
Roxana StrohmengerNovember 19, 2010
With an estimated 49 million Hispanics living in the US and a projected buying power of 1.4 trillion by 2013, it is clear that market research professionals need to pay special attention to the...
- Downloads: 152
For Marketing Leadership Professionals
Report:An Overview Of Online Consumers In Argentina
Latin American Consumer Technographics®
Roxana StrohmengerJuly 19, 2012
Latin America is on the priority list of many global companies. This is not surprising given the meteoric rise of social networks like Facebook and Twitter and Latin Americans' willingness to connect...
- Downloads: 36
For Marketing Leadership Professionals
Report:Technographics® Survey Highlights: What Types Of Advertising Do Latin Americans Trust?
Roxana StrohmengerAugust 13, 2010
An overview of the types of advertisments that Latin Americans trust and how these differ for Brazilian and Mexican consumers.
- Downloads: 6
For Marketing Leadership Professionals
Report:Take Advantage: Latin American Consumers Are Willing Co-Creators
Roxana StrohmengerMay 31, 2011
Latin Americans love social media, and it's important for organizations to realize that their use of it is not exclusive to entertaining themselves or connecting with family and friends. It also...
- Downloads: 62

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

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For Marketing Leadership Professionals

Report:An Introduction To Latin American Online Consumers

For Marketing Leadership Professionals

Report:Latin American Social Technographics® Revealed

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Latin America

For Marketing Leadership Professionals

Charts & Figures:Younger Online Brazilians And Mexicans Spend Much More Time Surfing The Internet

For Marketing Leadership Professionals

Report:Understanding Latin American Online Consumers

For Marketing Leadership Professionals

Report:What Is Stopping Middle-Class Latin Americans From Adopting Technology?

For Marketing Leadership Professionals

Report:Understanding The Barriers To Technology Adoption Among Spanish-Dominant US Hispanic Consumers

For Marketing Leadership Professionals

Report:An Overview Of Online Consumers In Argentina

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: What Types Of Advertising Do Latin Americans Trust?

For Marketing Leadership Professionals

Report:Take Advantage: Latin American Consumers Are Willing Co-Creators

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