About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.
A Total Economic Impact™ Analysis Uncovers That For Most Companies Leasing A Data Center Is More Economical Than Building One
Data centers are running low on space, power, and cooling. When it comes time to provision new data center capacity, IT infrastructure and operations (I&O) professionals are faced with the critical...
Business Case: The Governance, Risk, And Compliance Playbook
As the governance, risk, and compliance (GRC) platform market matures, product vendors struggle to point to credible return on investment figures, and potential buyers similarly struggle when asked...

Business Case: The Contact Centers For Customer Service Playbook
Customer service is a cornerstone of a company's customer experience strategy. Delivering good customer service has quantifiable benefits measured in decreased operational costs, increased repurchase...

Business Case: The CRM Playbook
Customer relationship management (CRM) initiatives must not only be technically sound but must answer the question, "What will we get for our money?" Application development and delivery (AD&D) pros...

Customer reference programs are crucial to AR programs that target client advocate analysts — those who guide users and buyers. Yet AR managers report difficulty in connecting analysts to...
A Total Economic Impact™ Analysis Uncovers Quick Payback And Continuing Value
Business process (BP) professionals implement data warehousing (DW) appliances to deliver more powerful analytics more rapidly, inexpensively, and pervasively. Unfortunately, some IT executives push...
To justify a technology investment, buyers traditionally estimate the expected impact or return on investment (ROI) within their own organization's four walls, typically to IT itself and end users in...

This model is designed to function as a decision tool for planning enterprise storage refresh strategy. Given a set of assumptions, a firm can use this tool to model and compare two scenarios for...
A Total Economic Impact™ Analysis Uncovers Continuing Value Through New Data Applications
Business process (BP) professionals implement data warehousing (DW) appliances to deliver more powerful analytics more rapidly, inexpensively, and pervasively. Unfortunately, some BP pros push back...
Business Case: The Business Intelligence Playbook
As the demand for pervasive and comprehensive business intelligence (BI) applications increases, so do the complexity and cost of large enterprise BI implementations. Organizations must demonstrate...
A Total Economic Impact™ Analysis Uncovers Long-Term Value In Cloud Apps
Cloud applications continue to gain momentum in enterprise applications as buyers are attracted to fast deployment speeds, low upfront costs, and ongoing flexibility to scale up or down as needs...
Risk, as it pertains to technology development and operations, comes in many guises and requires different mitigation strategies. Unfortunately, many organizations apply a set of imprecise,...
Business Impact: The Identity And Access Management Playbook
Security and risk (S&R) executives responsible for identity and access management (IAM) must manage access to sensitive applications and data because of security and compliance requirements -- and...
Underlying any investment is the ever-present question of "What am I going to get for my money?" To answer this question, Forrester developed the Total Economic Impact™ (TEI) methodology. TEI...
A Tool To Help You Uncover The Economic Value Of Your Community
Two of the most common questions we receive from B2B marketers are "How do I know if it's worth having a community?" and "How can I prove to my executives that my community is worth their...

A Total Economic Impact™ Analysis Uncovers Real Transformational Benefits
Companies waste millions of dollars each year on ineffective and inefficient business processes. Many companies attack this waste with process improvement exercises using approaches such as Six...
This is a workbook to help you analyze the TEI of building versus leasing a data center.
Business process professionals responsible for packaged applications often have difficulty in getting their arms around the total costs of ownership of their business solutions. SaaS simplifies the...