About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.
Execution, Consistency, And Business Growth Drive Increased Demand
What factors are changing the demand for roles in IT? To help answer this question, Forrester surveyed 140 IT decision-makers about why demand for some roles in IT is decreasing while for others it's...
The Cloud On IT's Horizon
Interest in cloud technology and cloud economics abounds. While the technology delivers immediate reductions in capital costs, Forrester believes that cloud computing's greatest benefits will come...
Part 3 Of A Three-Part Series On Why Key IT Roles Fail
Certain roles in IT can significantly change the organization for good or bad. Through a combination of surveys, interviews, and consulting engagements, we gathered in-depth information on the common...

A Road Map For CIOs To Succeed In An Empowered World
Many pundits are writing the CIO's obituary. Your employees and the business are no longer relying on IT to provision and deliver technology. They are using technologies like social, mobile, cloud,...

Part 2 Of A Three-Part Series On Why Key IT Roles Failed
There are a number of roles in IT that can significantly change the organization for good or bad. Through a combination of surveys, interviews, and consulting engagements, we gathered in-depth...

We’d like to know what job responsibilities give CIOs insomnia, either by responding to this blog or by contacting us directly to be interviewed. The interviews will take less than an hour and...
Executive Overview: The BT Strategic Planning Playbook
Today's executives are totally dependent on technology to achieve their organization's goals and objectives — without technology they cannot compete. CIOs increasingly play a vital role in...

Organization: The BT Strategic Planning Playbook
Building and implementing a BT strategy requires specific skills, roles, incentives, and structures to be in place. It also needs a sourcing strategy to bring in third-party capabilities....

The reporting structure of an IT organization affects how roles operate in that shop. The structure must support the goals of the organization and be consistent with its culture and capabilities....

The Future IT Organization And Its Implications For CIOs
The empowered era has brought about a paradigm shift for IT organizations. Employees and customers are no longer relying on IT to provision and manage technology. They are using social, mobile,...

The recession gave CIOs the opportunity to consider new models for IT. But what new models and what parts of IT are they considering? And which models will stand the test of time? To answer this...

I was talking with a client the other day about the reporting structure of her applications organization. The group had a single leader, but underneath, it was subdivided into groups that were a...
New technologies, service offerings, business changes, and other factors are driving CIOs to change the structure, processes, governance, and culture of IT organizations. However, redesigns are an...

Technology Trends That Insurance CIOs Must Tap To Drive Growth
Today's insurance CIOs are shifting their focus away from cost reduction to speed, flexibility, and innovation. As insurance buyers' habits change from face-to-face interactions with agents to...
A Self-Assessment Framework To Focus And Accelerate Your Transformation
Many CIOs struggle to answer two deceptively simple questions: 1) How are we doing, and 2) what should I prioritize? These questions invite a host of complexities, raising questions about the role of...
Look over a list of CIO requirements and you come up with Superman. Great skill in communication, strategy, business knowledge, IT knowledge, consistency with culture, operational...
An empowered BT model includes the idea that end users will take on some functions that are typically performed within an IT organization. These may include selecting and deploying applications,...
Several new IT models are emerging from the experiments by IT shops and the innovative thinking of management consulting firms. These models attempt to overcome the silos both within IT and between...
