About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.
Happy New Year, everyone. As I customarily do, I'm looking back on 2011 with an eye toward emerging trends that bear watching. In the latter half of last year, I started to receive a lot of...
Leverage Forrester's Mobile Worker Taxonomy To Facilitate Remote Working Styles
Whether at home, on the road, or from an office, work is becoming something people do, not somewhere people go. In fact, 66% of information workers in North America and Europe already work remotely....
Governments Are Playing Catch-Up In Terms Of Mobility And Collaboration
North American and European governments are striving for efficiency, openness, and responsiveness as their constituencies increasingly organize and mobilize using social technologies. However,...

Social Software Plugs Partners And Customers Into The Product Development Process
Psion, a manufacturer of ruggedized handheld devices, has made intercompany collaboration core to its business. Psion CEO John Conoley and CMO Nick Eades have partnered in recent years to turn around...
Yesterday morning (June 28), I , along with a small group of Microsoft customers, partners, and members of the technology and business press, sat in a SoHo, NY, gallery to listen to Microsoft CEO...
Last Friday (September 17), I published a case study of Microsoft's Windows and Office Communicator (now Microsoft Lync) teams' use of "productivity games." What are productivity games? Put...
Customer experience — its relationship to loyalty and satisfaction and the likelihood that it will lead to future business — is now a well-established discipline. However, measuring...

My colleague Ted Schadler and I published several case studies in our recent report, "The Road To Social Business Transformation Starts With A Burning Platform." What follows is one of those stories...
As I cruised the pavilion at Cisco Live in Las Vegas last week, the display that held my attention the longest was the Collaboration ROI booth. There, the network infrastructure provider making...
Spurring Adoption Requires Management Advocacy And Concrete Use Cases
Videoconferencing technology promises contextual communications over distance. One type — desktop video — is gaining traction because it can provide access to visual communication to more...
Businesses Still Mainly Use Collaboration Tools To Reduce Travel Costs
Businesses large and small are continuing to invest in a range of collaboration technologies. While vendors promise that these technologies can solve a range of business problems, most content and...
For those of us who following the collaboration software space, video in business has been a hot topic: We have seen year-over-year growth in videoconferencing implementations, a majority of...
On Wednesday afternoon, Oracle's Larry Ellison unveiled the Oracle Social Network. The fact that he did so on the same stage Marc Benioff used in San Francisco's Moscone Center to...
More Than A Million Shared Slides Get An Audio And Video Facelift; Consumerization Gets Another Injection; IT Gets Another Vendor To Track
Why does the world need yet another webconferencing vendor? Because the existing solutions don't deliver all the value that your employees crave at a price you can afford. SlideShare has answered the...
Last night I had the pleasure of attending a customer case study session hosted by Cisco. Representatives from two clients -- SmithAmundsen (a law firm) and Republic Services (a waste management...
Future Look: The Social Business And Collaboration Playbook
Free access to and sharing of ideas is the hallmark of the digital age. Today, your customers, partners, and employees can share information to form opinions that can affect your business and, on a...
Forrester's Convenience Quotient Weighs The Benefits And Drawbacks Of Tools To Predict What Technologies Employees Will Use
Content and collaboration (C&C) professionals are helping their businesses deploy a number of tools to keep information workers connected and productive. However, Forrester data consistently shows...

Younger Employees Are More Open To Working With IT Than You've Been Led To Believe
Gen Yers — those born between 1980 and 2000 — generate lots of buzz in the business community. Business leaders see this group's affinity for social, collaboration, and mobile...
Moving collaboration workloads to the public cloud is an attractive proposition for content and collaboration professionals and information workers alike. Why? They're inexpensive to stand up and...
During CScape at Cisco Live, one of the more interesting conversations I had started with a simple question: Is social software (and collaboration software in general) a set of standalone...
First, let me wish you a Happy New Year. If you're like me, a new year inevitably brings about reflection on the previous year: things accomplished, things left to accomplish, and things...
My colleague Ted Schadler and I published several case studies in our recent report, "The Road To Social Business Transformation Starts With A Burning Platform." What follows is one of those stories...
How US Information Workers Adopt And Use Technology
This report is a graphical analysis of Forrester's Q2 2011 US Workforce Technology And Engagement Online Survey of 4,985 US information workers. Armed with this baseline data from every US industry,...
My colleague Simon Yates and I have spent a good bit of time recently discussing the role of IT in creating engaging experiences for employees. We've proposed that IT leaders concern themselves...
An IT Support Report Card On Employee Mobile, Social, And Collaboration Tools
In 2016, Forrester projects that 63 million US information workers will telecommute at least part-time. Our recent survey of 4,985 US information workers indicates we're well on our way to hitting...