Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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  • Peter Sheldon
  • Past 18 months
  • For eBusiness & Channel Strategy Professionals

    Blog:Calling eBusiness Technology Decision Makers - Forrester Needs Your Help

    If you're an eCommerce technology decision-maker, we would love your help with our annual eBusiness technology investment panel survey. The survey is built to help eBusiness & Channel Strategy...

    • For eBusiness & Channel Strategy Professionals

      Blog:SunTrust Reboots Its Digital Platform With Responsive Design

      With mobile and tablet usage now mainstream, a big hurdle for eBusiness professionals is how to scale digital experiences across consumer touchpoints without dragging development momentum to a near...

      • For eBusiness & Channel Strategy Professionals

        Report:Understanding Responsive Design

        What eBusiness Teams Need To Know About The Future Of Multitouchpoint Web Design

        The splinternet has created a headache for eBusiness leaders who must now support optimized commerce experiences across an increasingly complex landscape of web-enabled touchpoints. Maintaining...

        • Downloads: 916
        • Comments: 2
        • Rating:
      • For eBusiness & Channel Strategy Professionals

        Charts & Figures:There Are Pros and Cons Associated With Each Implementation Approach

      • For eBusiness & Channel Strategy Professionals

        Report:The Forrester Wave™: Global Commerce Service Providers, Q1 2012

        SapientNitro, Deloitte, And IBM GBS Lead, With A Strong Pack Of Contenders Close Behind

        In Forrester's 72-criteria evaluation of the top 12 global commerce service providers (GCSPs), we found that SapientNitro, Deloitte, and IBM Global Business Services (GBS) led the pack with their...

        • Downloads: 1359
        • Rating:
      • For eBusiness & Channel Strategy Professionals

        Blog:Forrester Welcomes Adam Silverman to the eBusiness & Channel Strategy Team

        After a long search, I am thrilled to announce that Adam Silverman has joined Forrester as a Principal Analyst to allow us to expand our coverage of commerce technology and services. Adam brings with...

        • For eBusiness & Channel Strategy Professionals

          Report:The State Of Canadian Online Retail — 2013

          Forrester has partnered with Canada Post and Shop.ca to evaluate the changing trends in online retail in Canada. On paper, the Canadian online retail market has been going through a renaissance,...

          • Downloads: 165
        • For eBusiness & Channel Strategy Professionals

          Report:Market Overview: Subscription And Recurring Billing Solutions 2012

          Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing and consumer mobile devices, today's digital products have evolved from...

          • Downloads: 355
          • Rating:
        • For eBusiness & Channel Strategy Professionals

          Blog:An NRF Retrospective

          As the annual retail pilgrimage to the Jacob Javits Center draws to a close, I started wondering if anything has changed since last year. As I met with Forrester’s retail clients during the...

          • For eBusiness & Channel Strategy Professionals

            Blog:HTML5 – Maturing Desktop Browser Support Opens The Door To Enhanced Commerce Experiences

              eBusiness and channel strategy professionals are no strangers to HTML5. Ubiquitous support for the next generation of open web technologies (HTML5, CSS3, and JavaScript) across...

            • For eBusiness & Channel Strategy Professionals

              Blog:The Brick-And-Mortar Renaissance

              Since the 1970’s, retail stores have slowly undergone a digital evolution. POS systems replaced cash registers, credit cards became the payment norm, and security tags reminded shoppers to pay....

              • For eBusiness & Channel Strategy Professionals

                Blog:Have You "Signed In" With Facebook Recently?

                The online registration page has always been a necessary evil. Despite the obvious need to collect customer information online, 11% of US adults have previously abandoned an online purchase either...

                • For eBusiness & Channel Strategy Professionals

                  Report:Using Facebook Login To Your Advantage

                  Demystifying The Hype And Misconceptions Of Social Login For eBusiness

                  Everyone remembers Microsoft's Passport service, positioned to be a ubiquitous sign-on protocol across the Web and at one time adopted by web giants including eBay, Expedia, and Monster. However, the...

                  • Downloads: 707
                • For eBusiness & Channel Strategy Professionals

                  Report:Optimize Performance For Global eCommerce

                  Nothing Kills An Online Sale Quicker Than A Sluggish Site

                  Global is all the rage: eBusiness teams are feverishly building new international initiatives in the search for lucrative foreign customers and their wallets. Unfortunately the Internet was not...

                  • Downloads: 394
                • For eBusiness & Channel Strategy Professionals

                  Blog:The Customer Has An SLA Too

                  JC Penney’s CEO Ron Johnson is hedging his bets that among other innovations, in-store iPads and iPods will help make his new concept stores a hip place for customers to hang out. Ron is not...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:The State Of Canadian Online Retail 2013

                    Last week Forrester published a report on the state of online retail in Canada. We surveyed 1,103 adult online shoppers in Canada to understand what challenges the Canadian public face when shopping...

                    • For eBusiness & Channel Strategy Professionals

                      Report:Optimize Your Mobile Business

                      Continuous Improvement: The Mobile eBusiness Playbook

                      Congratulations! Your mobile web store, iPhone, iPad, and Android apps are live and adoption has surpassed your wildest expectations. But what now? Business as usual is not an option, and change is...

                      • Downloads: 554
                      • Rating:
                    • For eBusiness & Channel Strategy Professionals

                      Blog:Hybris Secures An Additional $30M In Funding: What It Means

                      Today hybris announced it has secured an additional $30M in funding from two Silicon Valley VC giants (Meritech Capital Partners and Greylock Israel). This funding comes only 18 months after hybris...

                      • For eBusiness & Channel Strategy Professionals

                        Report:Case Study: SunTrust Reboots Its Digital Platform

                        Responsive Web Design And Agile Development Prove A Winning Formula

                        With mobile and tablet usage now mainstream, Forrester believes that eBusiness teams must find time-to-market and cost efficiencies in their digital development processes. In previous research we...

                        • Downloads: 178
                      • For eBusiness & Channel Strategy Professionals

                        Blog:Is Responsive Design The Future of Cross Touchpoint Web Development?

                        If you’ve been chatting with your web development team recently, you might recall them talking about responsive design. But, what is responsive design and why should eBusiness professionals be...

                        • For eBusiness & Channel Strategy Professionals

                          Report:The Coming Of HTML5

                          Why It's Time To Think Seriously About Using HTML5 To Differentiate The Desktop Shopping Experience

                          With broad support across smartphone and tablet devices, HTML5 is already underpinning many mobile web experiences. However, adoption of the technology on the desktop has been slow to date due to...

                          • Downloads: 593
                          • Comments: 1
                          • Rating:
                        • For eBusiness & Channel Strategy Professionals

                          Blog:Commerce Server, Cactus Commerce & Ascentium - The Path Forward

                          In the words of the Greek philosopher Heraclitus, everything flows and nothing stands still. This is certainly true of Ascentium, the Seattle based interactive agency that last year acquired Cactus...

                          • For eBusiness & Channel Strategy Professionals

                            Report:The Digitization Of The In-Store Experience

                            Mobile Devices And Interactive Displays Are Redefining The In-Store Experience For Sales Associates And Customers Alike

                            Retailers are ditching the term multichannel. Instead, in the era of agile commerce, they talk about delivering a "buy anywhere, fulfill anywhere" experience to their customers. In pursuit of this...

                            • Downloads: 2106
                            • Rating:
                          • For eBusiness & Channel Strategy Professionals

                            Report:Optimize Your Mobile Banking Strategy

                            Continuous Improvement: The Mobile Banking Strategy Playbook

                            Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize...

                            • Downloads: 647
                            • Rating:
                           
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