Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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22 results in Reports

  • Andy Hoar
  • For eBusiness & Channel Strategy Professionals

    Report:Measure The Fundamentals Of B2B eCommerce

    Performance Management: The B2B eCommerce Playbook

    Business-to-business (B2B) companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. Factor in...

    • For eBusiness & Channel Strategy Professionals

      Report:Choose B2B eCommerce Features That Matter

      Where B2B Companies Are Spending Money In 2014

      Forrester partnered with Internet Retailer magazine to survey 155 B2B eCommerce professionals and produce first-of-its-kind sell-side B2B eCommerce benchmarks. The survey developed detailed insights...

      • Downloads: 208
    • For eBusiness & Channel Strategy Professionals

      Report:Benchmarking B2B eCommerce Technology Investment And Initiatives

      Forrester partnered with Internet Retailer magazine to survey B2B eCommerce professionals and produce first-of-its-kind sell-side B2B eCommerce benchmarks. The survey developed detailed insights...

      • Downloads: 286
    • For eBusiness & Channel Strategy Professionals

      Report:Benchmarking B2B eCommerce Sales And Marketing Initiatives

      Benchmarks: The B2B eCommerce Playbook

      Forrester partnered with Internet Retailer magazine to survey business-to-business (B2B) eCommerce professionals and produce first-of-their-kind sell-side B2B eCommerce benchmarks. The survey...

      • Downloads: 361
    • For eBusiness & Channel Strategy Professionals

      Report:The New And Emerging World Of B2B Commerce

      Vision: The B2B eCommerce Playbook

      Until recently, most business-to-business (B2B) companies relied on thick print catalogs, armies of sales reps, and well-staffed call centers to drive and support customer purchases. But B2B...

      • Downloads: 484
    • For eBusiness & Channel Strategy Professionals

      Report:Delivering An Effective Technology Infrastructure For Global B2B eCommerce

      Tools And Technology: The B2B eCommerce Playbook

      Producing an effective business-to-business (B2B) eCommerce technology strategy is like planning for a successful journey — you need a good map, a proper guide, and the right tools. However,...

      • Downloads: 301
    • For eBusiness & Channel Strategy Professionals

      Report:The Forrester Wave™: B2B Commerce Suites, Q4 2013

      The "Big Three" Lead The Pack, But Several Emerging Players Trail Closely Behind

      In Forrester's 66-criteria evaluation of B2B commerce suite vendors, we identified the seven most significant providers in the category — commerceserver.net, hybris (an SAP company), IBM,...

      • Downloads: 908
    • For eBusiness & Channel Strategy Professionals

      Report:Key Sources For B2B eCommerce Benchmarking Data

      A Resource For The B2B eCommerce Playbook

      While key benchmarks such as average order value, conversion rate, and shopping cart abandonment rate have been compiled, analyzed, and published widely for business-to-consumer (B2C) eCommerce, the...

      • Downloads: 317
    • For eBusiness & Channel Strategy Professionals

      Report:Benchmarking Your Growing B2B eBusiness

      Engaged in a never-ending battle for the most effective people, processes, and technologies, business-to-business (B2B) companies must be keenly aware at all times of where they stand versus their...

      • Downloads: 335
    • For eBusiness & Channel Strategy Professionals

      Report:The Case For Channel-Shifting Customers Online

      Business Case: The B2B eCommerce Playbook

      Business-to-business (B2B) companies know they can generate revenue and save money by migrating their offline customers online. The question is, how much and under what circumstances? Forrester...

      • Downloads: 595
    • For eBusiness & Channel Strategy Professionals

      Report:Five Keys To Effective B2B eCommerce

      Strategic Plan: The B2B eCommerce Playbook

      Building a world-class B2B eCommerce business is a process. It takes time, and it costs money. But whatever process you follow to build your B2B eCommerce business, you will find five key issues...

      • Downloads: 633
    • For eBusiness & Channel Strategy Professionals

      Report:Building A World-Class B2B eCommerce Business

      Executive Overview: The B2B eCommerce Playbook

      Although some eBusiness and channel strategy professionals are very mature in their understanding and execution of business-to-business (B2B) eCommerce, most organizations are still in the early...

      • Downloads: 768
    • For eBusiness & Channel Strategy Professionals

      Report:Best Practices Case Study: B2B Ratings And Reviews

      Processes: The B2B eCommerce Playbook

      As B2B organizations embark on an eCommerce path, there are many features, functions, and interfaces from which to choose to maximize their business opportunity. Separating the wheat from the chaff...

      • Downloads: 777
    • For eBusiness & Channel Strategy Professionals

      Report:Using ACTIVE Strategies To Optimize Execution

      Continuous Improvement: The B2B eCommerce Playbook

      B2B eCommerce organizations too often fixate on the vision and objectives associated with a plan to the exclusion of thinking through the critical details of the execution. In fact, most B2B...

      • Downloads: 299
    • For eBusiness & Channel Strategy Professionals

      Report:Thrive By Adopting Proven B2C Principles

      Road Map: The B2B eCommerce Playbook

      Science fiction writer William Gibson once said: "The future has already arrived; it's just not evenly distributed yet." Such is the case with B2B eCommerce. Whereas some B2B enterprises have been...

      • Downloads: 1153
    • For eBusiness & Channel Strategy Professionals

      Report:Key Trends In B2B eCommerce For 2013

      Landscape: The B2B eCommerce Playbook

      Customer-facing front-end business-to-business (B2B) eCommerce is poised to reach $559 billion in US sales by the end of 2013. A part of the B2B eCommerce playbook, this report outlines the landscape...

      • Downloads: 1502
    • For eBusiness & Channel Strategy Professionals

      Report:Organizing For World-Class B2B eCommerce

      Organization: The B2B eCommerce Playbook

      Conventional wisdom has it that building an effective business-to-business (B2B) eCommerce organization today consists of modeling an operation after successful business-to-consumer (B2C) eCommerce...

      • Downloads: 684
    • For eBusiness & Channel Strategy Professionals

      Report:Evaluating Your B2B eCommerce Development

      Assessment: The B2B eCommerce Playbook

      Because very little third-party benchmarking data exists for B2B eCommerce sites, B2B eCommerce professionals can't easily determine industry best practices or effectively compare themselves to...

      • Downloads: 867
    • For eBusiness & Channel Strategy Professionals

      Report:Top Three Ways Manufacturers Can Drive Higher Conversion Rates Through The Online Retail Channel

      A Joint Study With Channel Intelligence Examines Best Practices Regarding Online Conversion

      To better understand how manufacturers can increase the ultimate conversion rate on leads they send to online retailer websites, Forrester teamed up with Channel Intelligence to analyze the patterns...

      • Downloads: 573
    • For eBusiness & Channel Strategy Professionals

      Report:Optimizing The Affiliate Channel For Deal-Driven Customers

      Traffic Has Increased And The Channel's Matured, But Proving Incrementality Remains A Challenge

      Customers are flocking to affiliate deal sites that offer promotional coupons and offer codes. The slowdown in the economy, advances in technology, and a more favorable consumer mindset toward...

      • Downloads: 470
    • For eBusiness & Channel Strategy Professionals

      Report:Three Rules For Averting Costly Coupon Fraud And Coupon Abuse

      • Downloads: 241
    • For eBusiness & Channel Strategy Professionals

      Report:Do Check-Ins Really Drive Checkouts?

      Check-Ins Alone . . . No. But When Combined With Compelling Offers . . . Yes.

      Although currently used by only 5% of US online adults who own cell phones, services that allow consumers to "check in" on their mobile phones at retail locations are used by 11% of US online...

      • Downloads: 608