Forrester Research : Analyst

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

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170 results in Social

IT Infrastructure & Operations

For Security & Risk Professionals
Client Inquiry:Is The USA Patriot Act A "No Go" For EU Companies That Want To Use US Cloud Services?
Chenxi WangFebruary 11, 2011
We plan to move our mailing and collaborative systems to the cloud where main actors are US companies and subject to the USA Patriot Act. How do European companies deal with this US law? Is the...
For Infrastructure & Operations Professionals
Client Inquiry:Apps That Consume Minimal Resources (Disk, Memory, CPU)
Doug WashburnJanuary 10, 2011
How can we make our applications and the data center infrastructure they run on more energy-efficient?
For Infrastructure & Operations Professionals
Client Inquiry:Macs In Corporate Enterprises
David K. JohnsonFebruary 13, 2012
Q
For Infrastructure & Operations Professionals
Client Inquiry:Storage Management And Storage Virtualization
Vanessa AlvarezFebruary 22, 2011
We have storage management challenges that storage virtualization addresses directly. We are looking to gain insight into the industry with wide opinions regarding the maturity and adoption levels of...
For Infrastructure & Operations Professionals
Client Inquiry:Contingency Site Distance Requirements
Rachel A. DinesJanuary 04, 2011
What is the minimum distance that a contingency site should be from the primary site to eliminate the possibility of a single incident rendering both sites inoperable? Said another way, at what...
For Infrastructure & Operations Professionals
Client Inquiry:Transition Employees From Blackberry To iPhone
Christian KaneFebruary 24, 2012
Q
For Infrastructure & Operations Professionals
Client Inquiry:Unix And Linux Patching Management Tools
David K. JohnsonJanuary 31, 2012
Q
For Infrastructure & Operations Professionals
Client Inquiry:Data Center Outsourcing
Rachel A. DinesJanuary 07, 2011
We're considering moving our data center off-site. What are the fundamental questions that need to be addressed in order for this transition to be successful?
For Infrastructure & Operations Professionals
Client Inquiry:What Are The Top Reasons Organizations Purchase Third-Party IT Services?
Rachel A. DinesFebruary 08, 2011
We have an urgent need to understand top reasons firms (particularly larger end of market) use third-party services such as those we provide, such as colocation, managed hosting, replication, and...
For Infrastructure & Operations Professionals
Client Inquiry:What Role Will The Mainframe Play In A Future Private Cloud Implementation?
Richard FicheraMarch 26, 2012
As companies move to public and private cloud environments and migrate off legacy COBOL solutions to more modern (e.g., SAP) solutions, what role are the mainframes filling in such a future state?
For Marketing Leadership Professionals
Client Inquiry:First Impressions Of Amazon's Kindle Fire Tablet
Sarah Rotman EppsSeptember 29, 2011
What are Forrester's impressions of the Amazon Kindle Fire tablet and its product strategy?
For Infrastructure & Operations Professionals
Client Inquiry:Disaster Recovery Tools for Marketing Service Providers (MSPs)
Rachel A. DinesJanuary 31, 2012
Q
For Application Development & Delivery Professionals
Client Inquiry:What Should We Consider When Evaluating Cloud Combined With SOA?
Randy HeffnerOctober 25, 2010
Part of our application is in the cloud, and we want to insert it into our service-oriented architecture (SOA). What are the interactions between cloud computing and SOA? How do we evaluate risk,...
For Infrastructure & Operations Professionals
Client Inquiry:What Are The Trends Around Autonomous Cloud Deployment?
James StatenFebruary 25, 2011
What are trends around building on top of Amazon (Web Services, cloud, EC2, etc.)? People in our organization were just "fooling around" with Amazon, but now it seems they are locked in and will go...
For Infrastructure & Operations Professionals
Client Inquiry:Application-Specific Bundles Need To Provide Certain Characteristics To Attract Buyers
Richard FicheraApril 04, 2012
Do you consider the combination of SAP HANA with an IBM or HP box an application-specific bundle too? When customers consider buying these application-specific bundles, what are the primary decision...
For Infrastructure & Operations Professionals
Client Inquiry:Disaster Recovery Budget
Rachel A. DinesJanuary 31, 2012
Q
For Sourcing & Vendor Management Professionals
Client Inquiry:PC Pricing And Contracts Trends In The Marketplace
Clarence VillanuevaAugust 30, 2011
Can Forrester provide benchmark information for PC cost (with volume considerations)?
For Enterprise Architecture Professionals
Client Inquiry:Can You Please Provide Definitions For Application, Service, And Technology?
Gene LeganzaSeptember 16, 2010
I am looking for some basic but important definitions in the context of my road map work. For example: application service technology. A definition of application might be: An application is a...
For Vendor Strategy Professionals
Client Inquiry:An Asia Pacific Perspective On Consumer Technology Adoption
Bryan WangJune 14, 2011
1) Who controls wireless broadband? Is it the telcos, cable companies, or other? Who are the players? What does the marketplace look like in both the US and abroad? 2) What about consolidation within...
For Sourcing & Vendor Management Professionals
Client Inquiry:Using Operating-Level Agreements
William MartorelliSeptember 28, 2011
How do customers establish service-level expectations internally and what are the challenges when external providers are brought into the mix?
For Infrastructure & Operations Professionals
Client Inquiry:What Is The Residual Value Of A SAN Storage Solution?
Andrew ReichmanMay 02, 2012
If we do a four-year operating lease for $1.6M of EMC equipment, what would be the remaining life of the equipment after four years (i.e., 10%, 15%)?
For Security & Risk Professionals
Client Inquiry:What Are Some Virtualization Security Best Practices?
Rick HollandJanuary 30, 2012
Does Forrester still recommend the following for securing virtual environments? Enforce zone boundaries with separate hardware; hypervisor hosts should not take on network security functions such as...
For Enterprise Architecture Professionals
Client Inquiry:Suppliers vs. Buyers Or Who Has The Market Power In The Server Market?
Richard FicheraMay 01, 2012
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For Application Development & Delivery Professionals
Client Inquiry:What Is The Industry Standard Methodology For Determining Telephony Capacity
Art SchoellerJuly 19, 2011
Is there an industry standard methodology to determine the sizing for a phone system, specifically the sizing ("pipe") for inbound/outbound calls? If there is an industry standard method for...
For Vendor Strategy Professionals
Client Inquiry:Developing Tablets For Vertical Markets
Andrew BartelsJanuary 12, 2012
1. What vertical markets are most lucrative for tablets? 2. What would it take for a tablet original equipment manufacturer (OEM) to succeed in vertical markets? 3. What software and hardware...

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

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For Security & Risk Professionals

Client Inquiry:Is The USA Patriot Act A "No Go" For EU Companies That Want To Use US Cloud Services?

For Infrastructure & Operations Professionals

Client Inquiry:Apps That Consume Minimal Resources (Disk, Memory, CPU)

For Infrastructure & Operations Professionals

Client Inquiry:Macs In Corporate Enterprises

For Infrastructure & Operations Professionals

Client Inquiry:Storage Management And Storage Virtualization

For Infrastructure & Operations Professionals

Client Inquiry:Contingency Site Distance Requirements

For Infrastructure & Operations Professionals

Client Inquiry:Transition Employees From Blackberry To iPhone

For Infrastructure & Operations Professionals

Client Inquiry:Unix And Linux Patching Management Tools

For Infrastructure & Operations Professionals

Client Inquiry:Data Center Outsourcing

For Infrastructure & Operations Professionals

Client Inquiry:What Are The Top Reasons Organizations Purchase Third-Party IT Services?

For Infrastructure & Operations Professionals

Client Inquiry:What Role Will The Mainframe Play In A Future Private Cloud Implementation?

For Marketing Leadership Professionals

Client Inquiry:First Impressions Of Amazon's Kindle Fire Tablet

For Infrastructure & Operations Professionals

Client Inquiry:Disaster Recovery Tools for Marketing Service Providers (MSPs)

For Application Development & Delivery Professionals

Client Inquiry:What Should We Consider When Evaluating Cloud Combined With SOA?

For Infrastructure & Operations Professionals

Client Inquiry:What Are The Trends Around Autonomous Cloud Deployment?

For Infrastructure & Operations Professionals

Client Inquiry:Application-Specific Bundles Need To Provide Certain Characteristics To Attract Buyers

For Infrastructure & Operations Professionals

Client Inquiry:Disaster Recovery Budget

For Sourcing & Vendor Management Professionals

Client Inquiry:PC Pricing And Contracts Trends In The Marketplace

For Enterprise Architecture Professionals

Client Inquiry:Can You Please Provide Definitions For Application, Service, And Technology?

For Vendor Strategy Professionals

Client Inquiry:An Asia Pacific Perspective On Consumer Technology Adoption

For Sourcing & Vendor Management Professionals

Client Inquiry:Using Operating-Level Agreements

For Infrastructure & Operations Professionals

Client Inquiry:What Is The Residual Value Of A SAN Storage Solution?

For Security & Risk Professionals

Client Inquiry:What Are Some Virtualization Security Best Practices?

For Enterprise Architecture Professionals

Client Inquiry:Suppliers vs. Buyers Or Who Has The Market Power In The Server Market?

For Application Development & Delivery Professionals

Client Inquiry:What Is The Industry Standard Methodology For Determining Telephony Capacity

For Vendor Strategy Professionals

Client Inquiry:Developing Tablets For Vertical Markets

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