Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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5 results in Reports

  • Past 12 months
  • Eveline Oehrlich
  • For Infrastructure & Operations Professionals

    Report:Case Study: LBS-West Delivers Guaranteed Service Levels To Workforce

    How A Financial Services Firm Dramatically Improves Employee Experience With Service Management Automation

    Ensuring that business stakeholders, business users, and sales resources have every tool at their disposal and every roadblock removed in their commitment to win, serve, and retain customers is high...

    • Downloads: 1
  • For Infrastructure & Operations Professionals

    Report:Key ITSM SaaS Solution Capabilities

    This workbook supports the "Market Overview: IT Service Management SaaS Tools Update 2014" Forrester report and describes each vendor's ITSM SaaS capabilities in detail.

    • Downloads: 14
  • For Infrastructure & Operations Professionals

    Report:Market Overview: IT Service Management SaaS Tools Update, 2014

    Growing Vendors Offer Alternatives, Established Vendors Ride The SaaS Momentum

    IT service management (ITSM) software-as-a-service (SaaS) solutions have been widely adopted by IT infrastructure and operations (I&O) organizations around the globe to help deliver technology...

    • Downloads: 269
  • For Infrastructure & Operations Professionals

    Report:Five Concerted Steps To Maximize The Business Value Of IT

    Best Practices In Service Portfolio Management That I&O Leaders Can Use To Cut Costs While Delivering Business Results

    Today's infrastructure and operations (I&O) leaders often feel like they are in a Catch-22. They are under constant pressure to lower their operating costs, yet new business expectations demand that...

    • Downloads: 386
  • For Infrastructure & Operations Professionals

    Report:Execute The Five Key Processes Of The Business Technology Resiliency Life Cycle

    Processes: The Business Technology Resiliency Playbook

    This report outlines Forrester's solution for infrastructure and operations (I&O) leaders responsible for developing and implementing the core processes that support business technology (BT)...

    • Downloads: 214