Anjali Yakkundi

Analyst serving Application Development & Delivery PROFESSIONALS

Anjali is an analyst serving Application Development & Delivery (AD&D) Professionals. Her research focuses on digital experience delivery, primarily focusing on digital asset management (DAM), personalization solutions, site search, and digital experience service providers. Anjali helps Forrester clients implement these technology solutions and technology strategies in order to support the management and optimization of customer experience.

Previous Work Experience

Prior to her current role as an analyst, Anjali was a researcher on the AD&D team. In that role, she led Forrester's DAM coverage and contributed to research in the digital experience delivery, customer relationship management (CRM), and business intelligence (BI) spaces. She previously worked as senior research associate on Forrester's Content & Collaboration team. In that role, she interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements. Before joining Forrester, Anjali served as a research coordinator at UMass Medical School, with a background in scientific research and quantitative analysis.


Anjali has a B.A. in psychology from Vassar College.

Anjali Yakkundi's Research

  • For Application Development & Delivery Professionals

    Report: Create Your Digital Experience Delivery Strategy

    Digital customer experience isn't the next big opportunity for application development and delivery (AD&D) professionals; it's here now. Business leaders responsible for marketing, sales, and su...

    • Downloads: 895
  • For Application Development & Delivery Professionals

    Report: Do You Need Digital Asset Management?

    Increasingly, technology vendors from outside the digital asset management (DAM) space — such as those that offer web content management (WCM), eCommerce, product information management (P...

    • Downloads: 129
  • For Application Development & Delivery Professionals

    Report: Four Essential Digital Experience Governance Practices

    Governance is the dreaded "G word" for many organizations. It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the multichanne...

    • Downloads: 639
  • For Application Development & Delivery Professionals

    Report: Digital Experience Platforms From Agencies And SIs: What's The Secret Sauce?

    Over the past year, many agencies and systems integrators have begun white labeling and directly licensing/selling digital experience platforms as a platform as a service (PaaS). This includes l...

    • Downloads: 198
  • For Application Development & Delivery Professionals

    Report: Quick Take: Adobe Accelerates Its Mobile Engagement Efforts

    Most enterprises have both content professionals and developers, but there are gaps in how each group approaches the mobile mind shift. As a result, we often see conflicting strategies: Content ...

    • Downloads: 124
  • For Application Development & Delivery Professionals

    Report: The Future Of BI

    Demands by users of business intelligence (BI) applications to "just get it done" are turning typical BI relationships, such as business/IT alignment and the roles that traditional and next-gene...

    • Downloads: 2043
  • For Application Development & Delivery Professionals

    Report: Drive Business Insight With Effective BI Strategy

    How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics...

    • Downloads: 1923
  • For Application Development & Delivery Professionals

    Report: The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2012

    The digital asset management (DAM) market is fragmented and in flux. With a myriad of vendors offering anything and everything under the name "DAM," application development and delivery (AD&D) p...

    • Downloads: 1612
  • For Application Development & Delivery Professionals

    Report: Advance To Next-Generation Personalization

    Organizations have long personalized their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the ri...

    • Downloads: 1120
  • For Application Development & Delivery Professionals

    Report: Build Your Dream Team: Organizing To Deliver Exceptional Digital Experiences

    Many application development and delivery (AD&D) leaders are on the outside looking into their organizations' digital customer experience projects. Yet their role has great potential to expand a...

    • Downloads: 1069
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