Anjali Yakkundi

Analyst serving Application Development & Delivery PROFESSIONALS

Anjali is an analyst serving Application Development & Delivery (AD&D) Professionals. Her research focuses on digital experience delivery, primarily focusing on digital asset management (DAM), personalization solutions, site search, and digital experience service providers. Anjali helps Forrester clients implement these technology solutions and technology strategies in order to support the management and optimization of customer experience.

Previous Work Experience

Prior to her current role as an analyst, Anjali was a researcher on the AD&D team. In that role, she led Forrester's DAM coverage and contributed to research in the digital experience delivery, customer relationship management (CRM), and business intelligence (BI) spaces. She previously worked as senior research associate on Forrester's Content & Collaboration team. In that role, she interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements. Before joining Forrester, Anjali served as a research coordinator at UMass Medical School, with a background in scientific research and quantitative analysis.

Education

Anjali has a B.A. in psychology from Vassar College.

Anjali Yakkundi's Research

  • For Application Development & Delivery Professionals

    Report: The Future Of BI

    Demands by users of business intelligence (BI) applications to "just get it done" are turning typical BI relationships, such as business/IT alignment and the roles that traditional and next-gene...

    • Downloads: 2008
  • For Application Development & Delivery Professionals

    Report: Drive Business Insight With Effective BI Strategy

    How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics...

    • Downloads: 1840
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report: The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2012

    The digital asset management (DAM) market is fragmented and in flux. With a myriad of vendors offering anything and everything under the name "DAM," application development and delivery (AD&D) p...

    • Downloads: 1550
    • Rating:
  • For Application Development & Delivery Professionals

    Report: Define The Right CRM Metrics

    This report outlines the method for defining metrics as part Forrester's solution for application development and delivery (AD&D) executives looking to implement customer relationship management...

    • Downloads: 1608
    • Rating:
  • For Application Development & Delivery Professionals

    Report: Build Your Dream Team: Organizing To Deliver Exceptional Digital Experiences

    Many application development and delivery (AD&D) leaders are on the outside looking into their organizations' digital customer experience projects. Yet their role has great potential to expand a...

    • Downloads: 986
    • Rating:
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