Anthony Mullen

Senior Analyst serving Marketing Leadership PROFESSIONALS

Anthony advises Fortune 500 marketing leaders on emerging technology and innovation strategies. His research covers consumer and enterprise technology, context and ambient marketing, mobility, personal identity, collaborative smart ecosystems, and digital audio and music. He consults with clients daily on how to improvise within adjacent and new markets in response to digital disruption.

Previous Work Experience

Before focusing on research, he was a key member of teams that delivered a number of industry firsts across telecomms and media. He has worked as a strategic consultant in Europe covering mobile, television, and Web for the communications companies like Vodafone, Three, and Deutsche Telekom, as well as leading media brands including BBC, EMI, Universal, Sony, Warner Bros, and XFM Radio.

For the past 15 years, Anthony has run a world music label, writing, arranging, producing, and engineering for musicians across the globe. This has taught him invaluable lessons about art, people, teams, execution, and how technology supports the process. He is able to insightfully bring together the roles of art, product, business, and technology.

Anthony often keynotes at events worldwide and is regularly cited by publications including the BBC, the Economist, Marketing Week, Bloomberg, Information Age, Financial Times, and Cnet.

Education

Anthony received his B.Sc. with honors in computer science.

Anthony Mullen's Research

  • For Marketing Leadership Professionals

    Report: Brief: What Salesforce Wear Means For Marketers

    While interest in wearables is high among consumers, the adoption rate is still too low for most marketers to take notice. But wearables are now a "when," not an "if" — a mass-market produ...

    • Downloads: 64
  • For Marketing Leadership Professionals

    Report: Wearable Technology Show 2014

    While Mobile World Congress in Barcelona; CeBIT in Hanover, Germany; and SXSW in Texas all featured wearable technology this year, the largest dedicated event for wearables so far was the Wearab...

    • Downloads: 137
  • For Marketing Leadership Professionals

    Report: Plan A Stream Of Emerging Touchpoint Programs

    No two organizations are the same, and that means there is no universal approach to developing a single emerging touchpoint. Developing a stream of these innovative touchpoints is even more comp...

    • Downloads: 73
  • For Marketing Leadership Professionals

    Report: Brief: Get The Most Out Of Stakeholder Meetings

    Stakeholder meetings make or break your emerging touchpoint marketing program. To make progress, you need to ensure you are prepared not just to profile the current opportunity but also to take ...

    • Downloads: 70
  • For Marketing Leadership Professionals

    Report: Brief: How Marketers Should Use The Weather

    The weather has always had a major impact on the way people behave and how they experience their surroundings — from how they wake up and plan their days to how they feel when they engage ...

    • Downloads: 146
View all of Anthony Mullen's Research

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