Forrester's Interactive Marketing Summit EMEA 2012
Mobile devices have connected marketers to their customers in the context of objects (e.g., billboards, magazines, PPC ads) and locations (e.g., Berlin train station, search results pages). This connectedness provides marketers with a more complete stage for interactive dialogue with consumers. Marketers must see the real and online worlds as part of the same brand ecosystem in order to maximize their impact with consumers. During his speech, Anthony will share his vision of:
Anthony advises Fortune 500 marketing leaders on emerging technology and innovation strategies. His research covers consumer and enterprise technology, context and ambient marketing, mobility, personal identity, and collaborative smart ecosystems. He consults with clients daily on how to improvise within adjacent and new markets in response to digital disruption.
Before focussing on research, he was a key member of teams that delivered a number of industry firsts across telecomms and media. He has worked as a strategic consultant in Europe covering mobile, television, and Web for the communications companies like Vodafone, Three, and Deutsche Telekom, as well as leading media brands including BBC, EMI, Universal, Sony, Warner Bros, and XFM Radio.
For the past 15 years, Anthony has run a world music label, writing, arranging, producing, and engineering for musicians across the globe. This has taught him invaluable lessons about art, people, teams, execution, and how technology supports the process. He is able to insightfully bring together the roles of art, product, business, and technology.
Anthony often keynotes at events worldwide and is regularly cited by publications including the BBC, the Economist, Marketing Week, Bloomberg, Information Age, Financial Times, and Cnet.
Anthony received his B.Sc. with honors in computer science.