Outside In: A Forum For Customer Experience Professionals EMEA
In order to maximize insight, emotional engagement and impact brands should endeavour to operate coherently across the physical and digital. This session will highlight some breakthrough technologies that are enabling richer sensing of environments for more contextually relevant experiences.
Anthony advises Fortune 500 marketing leaders on emerging technology and innovation strategies. His research covers consumer and enterprise technology, context and ambient marketing, mobility, personal identity, collaborative smart ecosystems, and digital audio and music. He consults with clients daily on how to improvise within adjacent and new markets in response to digital disruption.
Before focusing on research, he was a key member of teams that delivered a number of industry firsts across telecomms and media. He has worked as a strategic consultant in Europe covering mobile, television, and Web for the communications companies like Vodafone, Three, and Deutsche Telekom, as well as leading media brands including BBC, EMI, Universal, Sony, Warner Bros, and XFM Radio.
For the past 15 years, Anthony has run a world music label, writing, arranging, producing, and engineering for musicians across the globe. This has taught him invaluable lessons about art, people, teams, execution, and how technology supports the process. He is able to insightfully bring together the roles of art, product, business, and technology.
Anthony often keynotes at events worldwide and is regularly cited by publications including the BBC, the Economist, Marketing Week, Bloomberg, Information Age, Financial Times, and Cnet.
Anthony received his B.Sc. with honors in computer science.