Anthony Mullen

Senior Analyst serving Marketing Leadership PROFESSIONALS

Anthony advises Fortune 500 marketing leaders on emerging technology and innovation strategies. His research covers consumer and enterprise technology, context and ambient marketing, mobility, personal identity, and collaborative smart ecosystems. He consults with clients daily on how to improvise within adjacent and new markets in response to digital disruption.

Previous Work Experience

Before focussing on research, he was a key member of teams that delivered a number of industry firsts across telecomms and media. He has worked as a strategic consultant in Europe covering mobile, television, and Web for the communications companies like Vodafone, Three, and Deutsche Telekom, as well as leading media brands including BBC, EMI, Universal, Sony, Warner Bros, and XFM Radio.

For the past 15 years, Anthony has run a world music label, writing, arranging, producing, and engineering for musicians across the globe. This has taught him invaluable lessons about art, people, teams, execution, and how technology supports the process. He is able to insightfully bring together the roles of art, product, business, and technology.

Anthony often keynotes at events worldwide and is regularly cited by publications including the BBC, the Economist, Marketing Week, Bloomberg, Information Age, Financial Times, and Cnet.


Education

Anthony received his B.Sc. with honors in computer science.

Anthony Mullen's Research

  • For Marketing Leadership Professionals

    Report: Emerging Touchpoints Require A Marketing Mind Shift

    Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try...

    • Downloads: 412
    • Rating:
  • For Marketing Leadership Professionals

    Report: 2013 Interactive Marketing Predictions

    In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers' exp...

    • Downloads: 616
  • For Marketing Leadership Professionals

    Report: Digital Media Buying Forecast, 2012 To 2017

    Interactive display marketing investment will grow at a compound annual rate of 17% in the United States between 2012 and 2017, while Europe's will grow slightly more slowly. Double-digit growth...

    • Downloads: 1131
    • Rating:
  • For Marketing Leadership Professionals

    Report: Mobile Marketing Metrics Best Practices

    Like with social media before it, marketers are struggling to demonstrate mobile's return on investment (ROI). Many brands are beginning to develop a mobile marketing strategy but their prioriti...

    • Downloads: 859
    • Rating:
  • For Marketing Leadership Professionals

    Report: Under The Hood Of Mobile Marketing: Location-Based Marketing

    As marketers step up their mobile marketing efforts, Forrester clients are asking more and more questions about it, and one of the most important facets of the opportunity is location-based mark...

    • Downloads: 804
    • Comments: 2
    • Rating:
  • For Marketing Leadership Professionals

    Report: Digital Media Buying Forecast, 2012 To 2017

    Interactive display marketing investment will grow at a compound annual rate of 17% in the United States between 2012 and 2017, while Europe's will grow slightly more slowly. Double-digit growth...

    • Downloads: 1131
    • Rating:
  • For Marketing Leadership Professionals

    Report: Mobile Marketing Metrics Best Practices

    Like with social media before it, marketers are struggling to demonstrate mobile's return on investment (ROI). Many brands are beginning to develop a mobile marketing strategy but their prioriti...

    • Downloads: 859
    • Rating:
  • For Marketing Leadership Professionals

    Report: Under The Hood Of Mobile Marketing: Location-Based Marketing

    As marketers step up their mobile marketing efforts, Forrester clients are asking more and more questions about it, and one of the most important facets of the opportunity is location-based mark...

    • Downloads: 804
    • Comments: 2
    • Rating:
  • For Marketing Leadership Professionals

    Report: 2013 Interactive Marketing Predictions

    In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers' exp...

    • Downloads: 616
  • For Marketing Leadership Professionals

    Report: Trial NFC To Connect The Real World With Mobile

    Near field communication (NFC) allows consumers to use their mobile and custom devices to directly interact with almost any real-world object such as posters, clothes, and shop windows. The allu...

    • Downloads: 652
    • Comments: 2
    • Rating:
View all of Anthony Mullen's Research

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