Why Read This
As the world watched Apple's latest iPhone announcements, the company departed from its previous product strategy. With a saturating high-end smartphone market and growth rapidly shifting to cost-conscious emerging markets, logic dictated that Apple's new lineup would feature an entry-level iPhone. But Apple does not follow conventional logic and sees the market opportunity differently, as evinced by not only its new lineup but also by its total offering of hardware, software, and applications.
Tags: BT Futures, Consumer Mobile Brands, Consumer Mobile Devices, Consumer Mobility, Enterprise Mobile Devices, Enterprise Mobility, Management & Organization, Product & Solutions Strategies, Product Positioning, Smartphones, Technology Product Strategies