For Marketing Leadership Professionals

Apple Furthers Its Phone World Domination Plan

    Why Read This Report

    On June 8, 2009, Apple announced the latest addition to its iPhone lineup: the iPhone 3G S. Apple's decision to differentiate this new version via not only its new features, such as video capture and editing, but also its performance is an unusual one for the phone industry. Forrester believes that Apple's new device, its upcoming iPhone OS 3.0 release, the enormous appeal of the platform to developers, and — more importantly in today's economic climate — the concomitant price drop of the current iPhone 3G to $99 will maintain Apple's astounding momentum.
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