Why Read This
Apple's products are much more visible in business environments than they used to be. To quantify Apple's business presence, Forrester surveyed almost 10,000 information workers — workers that use a computer for work an hour or more per day — across 17 countries globally and more than 3,350 IT hardware decision-makers in North America and Western Europe. We analyzed the data to profile how information workers use Apple products for work, how much IT supports Mac and iOS devices, and regional and segment variations. This report provides an overview of the results and guidance to vendors on how Apple's growing business presence will create opportunity and challenges in the marketplace for business offerings.
Tags: BT Futures, Client Computing Hardware, Client Systems, Enterprise Desktops, Enterprise Laptops, Enterprise Mobile Devices, Enterprise Mobility, Information Management, IT Infrastructure & Operations, IT Management, Office Productivity, Smartphones, Tech Sector Economics, Technology, Technology Adoption Data