Forrester

For CIO Professionals

Tool:Forecast: US ICT Purchases, 2010 And 2011

For Security & Risk Professionals

Report:Apple's iPhone And iPad: Secure Enough For Business?

Better Security Options Allow Enterprises To Finally Say "Yes"

Apple's iPhone and the iPad have become increasingly popular. In 2007, IT dismissed the iPhone as insecure and unsuitable for enterprises. Three years later, the iPhone (and iPad) gives enterprises...

• Downloads: 2349

For Marketing Leadership Professionals

Report:FaceTime Is The Second Coming Of Video Telephony — Again

Skype And Others Will Benefit From Apple's New iPhone 4 Hardware

Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

• Downloads: 464

For CIO Professionals

Tool:Security And Privacy Are The Top Reasons For Not Adopting Cloud

For CIO Professionals

Tool:US Data Shows 12% Rise In Business IT Investment In Q2 2010; Smaller Increases Forecast

For Customer Insights Professionals

Tool:The Forrester Wave™: Database Marketing Service Providers, Q1 2011

For eBusiness & Channel Strategy Professionals

Report:Community Speaks: A Look Into Consumers' 2012 Holiday Season Shopping Habits

A Forrester Technographics Digital Consumer Community Report

In recent years, we have seen a continued increase in online shopping around the holidays. Forrester's US Online Holiday Retail Forecast, 2012 again showed an increase in consumer spending; online...

• Downloads: 6

For Customer Experience Professionals

Blog:Engaged Employees Do The Right Thing Because It’s The Right Thing To Do

Recently I was on a panel about the impact of cultural change on customer experience. My fellow panelists included Meltem Uysaler, a senior vice president of customer experience for Citi, and...

Discussion:The Business Impact Of Mobile Engagement

For Sourcing & Vendor Management Professionals

Tool:Different Supplier Types Offer Contrasting Strengths

For CMO Professionals

Report:CMOs Must Connect The Dots Of The Online Brand

Orchestrate Digital For The Best Brand Experience

Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels — Web sites, mobile apps, online sales and customer service, and other...

• Downloads: 906

For Customer Insights Professionals

Tool:Evaluated Vendors: MSP Information And Selection Criteria

For Data Insights Professionals

Blog:Understanding China: The Opportunities And Challenges

China represents a huge opportunity for most organizations — the nation has a population of 1.35 billion people, consumer spend has gone up progressively in the past few years,...

For Security & Risk Professionals

Blog:How Do You Maintain Your Security Edge?

Keeping up with the threat and IT landscape, looking ahead to future technology and disruptive technologies, and keeping up with the regulatory landscape to identify what it means to your...

For Enterprise Architecture Professionals

Report:Trends In Aligning Capabilities, Skills, And Tools For BPM COE Programs

These data charts present the results of Forrester's 2011 BPM Center Of Excellence Online Survey.

• Downloads: 42

Discussion:Build Your Mobile Engagement Strategy

For CMO Professionals

Report:Establish New Agency Partnerships

Tools And Technology: The 21st Century Brand Marketing Playbook

Building a 21st century brand requires marketers to form new types of partnership with agencies. As with the fast-changing technology landscape, it's up to marketers to stay current with the...

• Downloads: 307

For Enterprise Architecture Professionals

Tool:The Majority Of Survey Respondents Report Moderate Success With Site Search

Discussion:Competitive Strategy In The Age Of The Customer

This is excellent! Thanks!

For Application Development & Delivery Professionals

Report:Plan For Continuous Agile And Lean Evolutions

Business Plan: The Agile And Lean Playbook

This report outlines the business plan for Forrester's solution for application development and delivery (AD&D) executives working on Agile and Lean. It is designed to help AD&D execs plan for Agile...

• Downloads: 727

For eBusiness & Channel Strategy Professionals

Tool:Landscape Of Vendors

For CIO Professionals

Tool:Data Security, System Integrity, And Availability Are Top Security Concerns With Cloud

For CIO Professionals

Report:Welcome To The Empowered Era

An Empowered Report: Reinvent Yourself To Serve Empowered Customers And Employees

Your customers and your employees have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. To succeed in an era...

• Downloads: 1198

For Sourcing & Vendor Management Professionals

Blog:Tier II and Alternate Locations Present Fresh Outsourcing Avenues

One of the major concerns of the sourcing community is that suppliers are unable to deliver the cost and service benefits that had been agreed upon at the start of the contract. As outsourcing...

For Marketing Leadership Professionals

Report:Emerging Touchpoints Require A Marketing Mind Shift

Vision: The Emerging Touchpoints For Marketing Playbook

Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

• Downloads: 414
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