Forrester

For Marketing Leadership Professionals

Report:Emerging Touchpoints Require A Marketing Mind Shift

Vision: The Emerging Touchpoints For Marketing Playbook

Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

• Downloads: 414
• Rating:

For Marketing Leadership Professionals

Report:Mobile World Congress 2011: Going Beyond Mobile

Internet Innovation Is Incubating In The Mobile Crucible

The future of the Internet is now being shaped on new mobile networks and ever smarter mobile devices: smartphones and tablets. The 2011 edition of Mobile World Congress (MWC) showcased the future of...

• Downloads: 1240

For CMO Professionals

Report:Breaking Down The Financial Barriers To Marketing Innovation

CMOs continue to fall short in marketing innovation. Most marketers experiment instead, putting the lion's share of their investment into testing one P of the marketing mix: promotion. While new...

• Downloads: 317

For Application Development & Delivery Professionals

Report:The Essential Product Manager/Marketer Role In SaaS Innovation

Software-as-a-service (SaaS) has forced technology companies to re-examine and re-imagine innovation. Tech companies were used to treating everything beyond invention as someone else's problem; SaaS...

• Downloads: 568

For CIO Professionals

Tool:Allocation Of IT Budget By Industry

For CIO Professionals

Report:CIOs Are Not Ready To Support Business Innovation

Benchmarks: The Innovation Playbook

While innovation is a hot topic among most of the organizations we work with, our recent survey of IT leaders indicates that a minority of firms have formalized their practices and processes. Only...

• Downloads: 383
• Comments: 1
• Rating:

For Enterprise Architecture Professionals

Client Inquiry:Can You Please Provide Best Practices For Managing Innovation?

Can you help me describe innovation best practices focused on technology enablers for business challenges and opportunities from a process perspective? In our context, innovation is about being...

For Customer Experience Professionals

Report:Innovation In Health Insurance Customer Experience

How Leading Health Insurers Drive Change Inside And Outside Of Their Walls

The health insurance industry faces discontent from both its consumer and provider customers. With new regulations and an elevated national discourse on health reform, the time for change is now. But...

• Downloads: 994

For CMO Professionals

Tool:Use The Innovation-Readiness Scorecard To Assess Your Current State

For Enterprise Architecture Professionals

Report:The Forrester Readiness Assessment For High-Performance EA

• Downloads: 48

For Sourcing & Vendor Management Professionals

Tool:Many Companies Do Not Support Innovation Efforts With Proper Management

For CIO Professionals

Report:BT 2020: IT's Future In The Empowered Era

An Empowered Report: Sweeping Changes In The Business Landscape Will Topple The IT Status Quo

Over the next 10 years, three sets of forces will change the relationship of business, technology, and the IT organization. Technologies that are increasingly easy to acquire and use will empower...

• Downloads: 2520
• Rating:

For Application Development & Delivery Professionals

Report:Software Innovation In India

How Firms Can Best Capitalize On Software Development And Configuration Opportunities In India

The continued economic viability of software development in India, whether by independent software vendors (ISVs) or "captive" business units, depends less on pure labor arbitrage and more on...

• Downloads: 103
• Comments: 2
• Rating:

For Marketing Leadership Professionals

Tool:Product Strategy Professionals Recognize The Impact Of Connected Devices

For Marketing Leadership Professionals

Report:US Consumers Are Willing Co-Creators

Landscape: The Open Innovation Playbook

According to our most recent survey of product strategy professionals, 62% of all companies are not using social media to interact directly with their customers in order to influence product...

• Downloads: 690

For CMO Professionals

Tool:Most Marketers Invest Conservatively In Experimentation And Testing

For CMO Professionals

Report:Benchmark Your Organization's Readiness For Marketing Innovation

In our February 2011 Global Marketing Leadership Survey, Forrester surveyed 68 marketing leaders about their company's approach to marketing innovation. Then we used these scores to filter their...

• Downloads: 27

For Customer Insights Professionals

Report:How Prediction Markets Help Forecast Consumers' Behaviors

Emerging Market Research Methodology: Prediction Markets Are Your Innovation And Market Assessment Barometer Tool

Market insights professionals are repeatedly tasked with delivering quick insights that will accurately predict what consumers will do or buy in the future. Traditional research methods do not always...

• Downloads: 543

For CIO Professionals

Report:Smart Products Will Require A Hybrid CTO/CIO Skill Set

The Burgeoning Set Of Connected Offerings Will Require New Skills

The era of the standalone product is over. More and more offerings are becoming intelligent, connected, and thus able to provide more engaging experiences for customers in business or consumer...

• Downloads: 244
• Rating:

For CIO Professionals

Tool:Spending Allocations By Size Of Firm

For CIO Professionals

Tool:Cities Are More Bullish Than Others In Some Areas — More Report Spending Increases

For Marketing Leadership Professionals

Report:Creating New Revenues Around Content: Find Your Popcorn

Media companies face significant challenges as they address the impact of the media meltdown, compounded by an economic downturn. As they rebuild their industries and construct new business models,...

• Downloads: 898

For Application Development & Delivery Professionals

Report:Tech Industry Labs Provide Critical Innovation Support

At Each End Of The Innovation Process, You Need A Different Kind Of Lab

In the technology industry, two types of labs exist, each contributing to different parts of the innovation process. The stereotypical lab, focused on pure research, is the source of good ideas from...

• Downloads: 214

For Infrastructure & Operations Professionals

Report:Cisco's Smart+Connected Communities Strategy (Part 1): Supporting Growth In Emerging Markets

Cisco's Smart+Connected Communities strategy has moved beyond concept stage with real business opportunities now emerging in several key hypergrowth markets. As distinct from other vendor's attempts...

• Downloads: 17

For Marketing Leadership Professionals

Tool:General Social Media Usage Is More Common Than Product Development Efforts