Apple

Apple (NASDAQ: AAPL) designs Macintosh personal computers, the iPhone, and the iPad, along with OS X, iLife, iWork, and professional software. Apple's contributions to the digital music industry include the iPod and the online store iTunes. Based in Cupertino, Calif., US.

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148 results in Reports

  • Apple
  • For CMO Professionals

    Report:The Clash Of The Digital Platforms

    Why 2014 Will See A Flood Of Innovation From Platform Players And How You Can Profit From It

    We're only a month into the year and already the digital platforms so necessary to digital disruption are either flexing their muscles or reporting they have the power to do so. Google acquired Nest...

    • Downloads: 279
  • For Infrastructure & Operations Professionals

    Report:Predictions 2014: Mobility And Computing Technologies In The Age Of The Customer

    Six Meta-Trends That Will Influence How You Ensure That Employees Have Access To The Right Technology In 2014 And Beyond

    In 2013, infrastructure and operations (I&O) professionals saw increased mobility and diversity in the technology that employees could use for their jobs get thrust into the forefront. In 2014, I&O...

    • Downloads: 560
  • For CMO Professionals

    Report:Innovative Consumer Technology Brands Win The Battle For Mindshare

    Technographics® TRUE Brand Compass: Consumer Technology

    The consumer technology business is traditionally product-driven. But in today's competitive marketplace, chief marketing officers (CMOs) in this sector need to pay attention to their brand resonance...

    • Downloads: 215
    • Rating:
  • For Security & Risk Professionals

    Report:Quick Take: Apple's iPhone 5S: The "S" Is For Security

    Biometrics Is Reborn On The Mobile Phone

    Biometrics has always held tremendous promise for better security, but it's never quite gained a solid foothold due to privacy concerns, cost of implementation, and availability of other substitute...

    • Downloads: 196
    • Comments: 3
    • Rating:
  • For CIO Professionals

    Report:Quick Take: Apple Doubles Down On Its Premium Brand With The iPhone 5s And 5c

    New Products Reflect The Company's Conviction That It Can Command Growth At The High End Of The Smartphone Market

    As the world watched Apple's latest iPhone announcements, the company departed from its previous product strategy. With a saturating high-end smartphone market and growth rapidly shifting to...

    • Downloads: 102
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Quick Take: What iOS 7 Means To I&O Pros And Information Workers

    New APIs From Apple Give Mobile Management Vendors New Avenues To Support Mobile Workers

    On September 10, 2013, Apple hosted an event at its Cupertino, Calif., headquarters to usher in its latest mobile offerings, including an update to iOS 7. This update to its mobile OS offers new...

    • Downloads: 159
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Mobile Point Of Service Solutions For Retail

    Despite Rapid Adoption Of mPOS Solutions By Retailers, Business Objectives Remain Uncertain

    Over the past decade, as retail sales have shifted from physical stores to digital channels, traditional store-based retailers have been struggling to compete with the endless aisle and low prices...

    • Downloads: 657
  • For Infrastructure & Operations Professionals

    Report:Global Business And Consumer Tablet Forecast Update, 2013 To 2017

    Tablets Streak Beyond Mass Market Status To Become Must-Have Devices In Developed Nations

    Apple — the vendor that created the modern tablet market — has sold more than 140 million iPads since the device's launch in April 2010. Since then, the tablet market has grown into a...

    • Downloads: 516
    • Rating:
  • For Marketing Leadership Professionals

    Report:Understanding The Gap Between Consumers' And Marketers' Use Of Mobile

    Adoption of smartphones is skyrocketing around the globe. Increased sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is...

    • Downloads: 724
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Orchestrating An Enterprise Tablet Strategy That Drives Business Value

    In A Fragmenting Device Market, I&O Professionals Must Guide The Tablet Journey

    Accustomed to a world where they controlled technology options, infrastructure and operations (I&O) leaders now face a dizzying array of tablets and related devices making their way into the...

    • Downloads: 406
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Technology Adoption: 2013

    A Benchmarking Guide For eBusiness Professionals

    Mobile technology for both hardware and software is experiencing a frenetic pace of change. The definition of table stakes or "being in the game" is constantly moving. eBusiness professionals have...

    • Downloads: 1106
    • Rating:
  • For Marketing Leadership Professionals

    Report:The Worldwide Tablet Forecast

    A ForecastView Report

    Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer and...

    • Downloads: 140
  • For Sales Enablement Professionals

    Report:Evaluate Your Channel Partner Loyalty Initiative

    Benchmarks: The Channel Partner Loyalty Playbook

    In 2012, Forrester surveyed channel professionals to get a pulse on the progress vendors are making toward successfully building channel partner loyalty programs. The results show that the majority...

    • Downloads: 223
    • Rating:
  • For CIO Professionals

    Report:Predicting Individuals' Loyalty To Mobile Computing Ecosystems

    As Multidevice Adoption Spreads, Today's Weak Attachment To Vendor Ecosystems Will Strengthen

    Personal technology vendors are engaged in a battle for their customers' loyalty, which (they hope) will translate to ongoing investment in related devices, software, and services. As individuals...

    • Downloads: 278
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Navigating Diversity In Operating Systems And Browsers

    Heterogeneity Is Here — And Mobility Is Driving It Further

    Infrastructure and operations (I&O) professionals face a splintered landscape of operating systems (OSes) and browsers, which complicates investment decisions tied to what they deploy and support for...

    • Downloads: 271
    • Rating:
  • For Marketing Leadership Professionals

    Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (Western Europe)

    ForecastView Spreadsheet

    Smartphone installed base and subscriber data for 16 countries in Western Europe. Includes age and income ownership demographics by country as well as subscribers by operating system for selected...

    • Downloads: 7
  • For Marketing Leadership Professionals

    Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet

    Smartphone installed base and subscriber data in the United States. Includes data on subscribers by operating system (2011-2013 only) as well as age and income ownership demographics. Includes...

    • Downloads: 3
  • For Marketing Leadership Professionals

    Report:Forrester Research World Smartphone Adoption Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet

    Global installed base and subscribers for smartphones in 54 countries. Also includes global and regional data on subscribers by operating system (2011-2013 only). Breaks out age and income...

    • Downloads: 8
  • For CIO Professionals

    Report:2013 Mobile Workforce Adoption Trends

    More BYOD, More Devices, More Mobility, More Apple

    Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at...

    • Downloads: 1246
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  • For Customer Experience Professionals

    Report:Next In Tech: Indoor Positioning

    Indoor Venues Are The Next Frontier For Location-Based Services

    Location is a cornerstone of mobile experiences and enables some of the most widely used mobile apps, such as Foursquare and Yelp. Location has also become a new battleground as Apple, Google, and...

    • Downloads: 659
  • For Security & Risk Professionals

    Report:Market Overview: Endpoint Encryption Technologies, Q1 2013

    Protect Your Sensitive Data With Endpoint Encryption

    Security and risk (S&R) professionals often turn to endpoint encryption technologies to protect corporate data, meet regulatory requirements, and prevent accidental data leaks. Full disk and...

    • Downloads: 417
    • Rating:
  • For Marketing Leadership Professionals

    Report:Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet

    Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...

    • Downloads: 3
  • For CIO Professionals

    Report:Defining The Boundary Between Business Tech Buying And Consumer Tech Buying

    Understanding Who Chooses And Who Pays For Devices That Span Business And Personal Tasks

    The spreading bring-your-own-device (BYOD) phenomenon has created a more complex landscape of tech buying. But traditional divisions between consumer tech purchases and business tech purchases still...

    • Downloads: 223
  • For CIO Professionals

    Report:Mobile Computing: It's All About The Ecosystem

    Competition Shifts From Devices To Ecosystems

    CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday...

    • Downloads: 460
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Technology Adoption

    A Benchmarking Guide For eBusiness Professionals

    Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have procured...

    • Downloads: 1088
    • Rating: