Apple

Apple (NASDAQ: AAPL) designs Macintosh personal computers, the iPhone, and the iPad, along with OS X, iLife, iWork, and professional software. Apple's contributions to the digital music industry include the iPod and the online store iTunes. Based in Cupertino, Calif., US.

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13 results in Reports

  • Apple
  • IT Management
  • For CIO Professionals

    Report:Quick Take: Apple Doubles Down On Its Premium Brand With The iPhone 5s And 5c

    New Products Reflect The Company's Conviction That It Can Command Growth At The High End Of The Smartphone Market

    As the world watched Apple's latest iPhone announcements, the company departed from its previous product strategy. With a saturating high-end smartphone market and growth rapidly shifting to...

    • Downloads: 102
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  • For CIO Professionals

    Report:Defining The Boundary Between Business Tech Buying And Consumer Tech Buying

    Understanding Who Chooses And Who Pays For Devices That Span Business And Personal Tasks

    The spreading bring-your-own-device (BYOD) phenomenon has created a more complex landscape of tech buying. But traditional divisions between consumer tech purchases and business tech purchases still...

    • Downloads: 222
  • For CIO Professionals

    Report:Mobile Computing: It's All About The Ecosystem

    Competition Shifts From Devices To Ecosystems

    CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday...

    • Downloads: 459
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  • For CIO Professionals

    Report:Tablets Will Rule The Future Personal Computing Landscape

    We'll Use Tablets As The Conductor For PCs, Devices, And Personal Cloud Services At Work And At Home

    For a new technology that is just two years old, tablets are huge hit. For CIOs the question is — will they last and what are the long-term implications? How do tablets interact with other...

    • Downloads: 2095
    • Comments: 6
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  • For Infrastructure & Operations Professionals

    Report:Determine Your Workforce Computing Hardware Budgets For 2012

    Balance Security And Efficiency With Responsible Empowerment

    IT infrastructure and operations (I&O) leaders spend nearly 25% of their IT hardware budget on workforce computing hardware. However, Forrester finds that these priorities and budgets favor...

    • Downloads: 526
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  • For CIO Professionals

    Report:Apple Infiltrates The Enterprise And Reshapes The Markets For Personal Devices At Work

    More Than 21% Of Information Workers Use Apple Products For Work

    Apple's products are much more visible in business environments than they used to be. To quantify Apple's business presence, Forrester surveyed almost 10,000 information workers — workers that...

    • Downloads: 790
  • For CIO Professionals

    Report:Emerging Markets And Technologies Drive Tech Industry Growth

    Forrester's 2012 Tech Industry Predictions

    2012 is the year that the performance of emerging markets will be crucial to the growth prospects of the global technology industry. In particular, the top tier of the emerging markets — which...

    • Downloads: 1066
  • For Marketing Leadership Professionals

    Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

    Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

    Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

    • Downloads: 398
  • For Marketing Leadership Professionals

    Report:Crafting Products For The Next Smartphone Owners

    Product Strategists Must Segment The US Smartphone Market

    Consumer product strategists — across many categories — are increasingly focused on smartphone owners, and Forrester's recently published US mobile phone forecast confirms the value of...

    • Downloads: 1124
  • For CIO Professionals

    Report:Another Year Of Outperformance For The Tech Industry

    Forrester's 2011 Tech Industry Predictions

    In this report, we highlight macro trends and specific predictions that indicate the directions of growth and disruption for the technology industry in 2011.

    • Downloads: 942
  • For Marketing Leadership Professionals

    Report:Verizon iPhone Sets The Battleground For iPhone 5

    Product Strategists Face A New Competitive Landscape

    Verizon Wireless today announced that it would begin selling the iPhone to the public on February 10. This much anticipated expiration of AT&T's exclusive agreement with Apple changes the competitive...

    • Downloads: 281
  • For Enterprise Architecture Professionals

    Report:How Business Process Pros Can Increase IT's Business Process Orientation

    Six Steps Process Professionals And IT Need To Perform In Collaboration

    Business process professionals (BPPs) often complain about IT's ability to support them in delivering the performance optimization they are expected to provide together. The problem seems rooted in...

    • Downloads: 1085
  • For CIO Professionals

    Report:Why Care About The Needs And Attitudes Of US Information Workers?

    US information workers are feeling underappreciated. Forrester's most recent Workforce Technographics® study shows a deep divide between the recognition workers want and what they actually get...

    • Downloads: 425