Apple

Apple (NASDAQ: AAPL) designs Macintosh personal computers, the iPhone, and the iPad, along with OS X, iLife, iWork, and professional software. Apple's contributions to the digital music industry include the iPod and the online store iTunes. Based in Cupertino, Calif., US.

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2 results in Reports

  • Apple
  • Marketing Methods
  • Consumer Technographics

  • For Marketing Leadership Professionals

    Report:Mobile Apps For Marketing

    When And How Interactive Marketers Should Build Apps For Marketing Purposes

    Melissa Parrish, Jennifer WiseSeptember 26, 2012

    Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from...

    • Downloads: 491
    • Rating:

  • For Marketing Leadership Professionals

    Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

    Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

    Thomas Husson, Charles S. GolvinNovember 22, 2011

    Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

    • Downloads: 372
 
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