Forrester

For Application Development & Delivery Professionals

Report:Design Mobile Apps From The Outside In

Policy And Procedures: The Mobile App Development Playbook

This report outlines best practices in mobile app design that application development & delivery professionals can use to design great mobile apps. Customer expectations for mobile apps have never...

• Downloads: 3108

For eBusiness & Channel Strategy Professionals

Report:Google, Amazon, Apple, And Facebook: What eBusiness Executives Need To Know For 2012

As four of the largest and arguably most currently influential technology companies — Google, Amazon.com, Apple, and Facebook — continue to exhibit ambitious tendencies to capture...

• Downloads: 1790
• Rating:

For eBusiness & Channel Strategy Professionals

Report:The Digitization Of The In-Store Experience

Mobile Devices And Interactive Displays Are Redefining The In-Store Experience For Sales Associates And Customers Alike

Retailers are ditching the term multichannel. Instead, in the era of agile commerce, they talk about delivering a "buy anywhere, fulfill anywhere" experience to their customers. In pursuit of this...

• Downloads: 2104
• Rating:

For eBusiness & Channel Strategy Professionals

Report:Establishing A Global Online Retail Footprint

An Analysis Of US eBusiness International Expansion

It used to be that international expansion for US-based retailers meant shipping to Canada. Today, however, the majority of the top 50 online retailers in the US have a presence outside the country...

• Downloads: 976

For Marketing Leadership Professionals

Report:Mobile World Congress 2010: Welcome To Nontelecom Players!

The mobile industry is in full swing. Its center of gravity is shifting from hardware to software, from voice to data and services, and from traditional telecom stakeholders to new entrants. Google's...

• Downloads: 1072