Apple

Apple (NASDAQ: AAPL) designs Macintosh personal computers, the iPhone, and the iPad, along with OS X, iLife, iWork, and professional software. Apple's contributions to the digital music industry include the iPod and the online store iTunes. Based in Cupertino, Calif., US.

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6 results in Reports

  • Apple
  • Branding
  • For CMO Professionals

    Report:Innovative Consumer Technology Brands Win The Battle For Mindshare

    Technographics® TRUE Brand Compass: Consumer Technology

    The consumer technology business is traditionally product-driven. But in today's competitive marketplace, chief marketing officers (CMOs) in this sector need to pay attention to their brand resonance...

    • Downloads: 265
  • For CMO Professionals

    Report:Mobile Adds New Appeal To Your Brand Experience

    The CMO Must Orchestrate Mobile Tightly Into Brand Experience From The Start

    Mobile is finally getting air time with the most innovative brands and marketers. Hoping to make mobile a more common and rich media choice among large brand advertisers, both Google and Apple have...

    • Downloads: 863
  • For CMO Professionals

    Report:The Pop-Up Brand Experience

    How To Transform Product Transactions Into Brand Moments

    Innovative marketers are reinventing how consumers engage with their products by transforming yesterday's transactional vending machines into today's powerful brand experience machines. Some...

    • Downloads: 399
  • For Marketing Leadership Professionals

    Report:Smartphone Platforms Need A Branding Reset

    US Consumers Have Little Clue About Their Phone's Software

    In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

    • Downloads: 747
  • For CMO Professionals

    Report:Define Your Marketing Innovation Strategy

    Many marketing leaders take advantage of new opportunities as they present themselves, organically building change into their approach and organization. But innovation in marketing should be much...

    • Downloads: 1946
  • For Marketing Leadership Professionals

    Report:What The Media Meltdown Means For Marketing

    The recession has accelerated systemic changes in the media landscape: Audiences are fragmenting, taking more control, and seeking inexpensive — or free — alternatives. Combined, print...

    • Downloads: 544