Roles We Serve

Marketing & Strategy:

Business Technology:

Technology Industry:

Forrester Research For:

Application Development & Delivery Professionals

Responsible for leading the development and delivery of applications to support business strategies, you choose technology and architecture while managing people, skills, practices, and organization to maximize value.

Who this role is for:

VP of Application Development
PMO Director
VP, Project Management Office
VP of Engineering

Register as a guest to explore the Forrester content that aligns with your professional role.

Register

Already registered as a client or guest? Log in.

Vice President and Practice Leader Kyle McNabb (01:20)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Deliver strategies and solutions for customer experience and multi-channel initiatives:

Use technology to improve marketing, sales, and service processes and operations:

Respond to business needs with agility:

 

View more Playbooks

 

Application Development & Delivery Blog

View more posts

Latest Research For This Role

Report: See Me, Serve Me: Video Chat For Customer Service Starts To Take Hold

The Technology Arrives, But Does It Improve The Customer Experience?

April 23, 2014 | Philipp Karcher

Despite a history of false starts, live video chat for eCommerce and customer support is now at the beginning of a viable adoption cycle. Early adopters most notably Amazon are plowing ahead. A...

Report: Organize For Mobile Development Success

Organization: The Mobile App Development Playbook

April 22, 2014 | Jeffrey S. Hammond

Customer expectations are soaring as the mobile mind shift accelerates. In order to meet those expectations, mobile development teams must be capable of releasing high-quality apps multiple times a...

View more research

Analysts Serving This Role

  • Paul Hamerman

    Paul Hamerman

    Go-To-Market Strategies, Instance Consolidation...

  • Kate Leggett

    Kate Leggett

    Customer Experience Management, Customer Relationship Management (CRM)...

  • Randy Heffner

    Randy Heffner

    Application Development, Application Development Processes & Tools...

View more analysts

Upcoming Events For This Role

Forum: Forrester's Forum For Technology Management Leaders

May 5, 2014 - May 6, 2014

Webinar: Internet Of Things — How To Make Money With It

May 19, 2014

Webinar: Navigating The Future Of Business Applications

June 11, 2014

View more events