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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

The IT strategy of the past will not be enough to secure success in the future; instead, CIOs must develop BT strategy.
Today's executives are totally dependent on technology to achieve their organization's goals and objectives — without technology they cannot compete. The days of CIOs being the guardians of technology are over — today's IT must help formulate business strategy development or risk becoming irrelevant. Today's IT organization must transform to tomorrow's business technology (BT) organization. CIOs and IT leaders must define the technology direction for the organization in future years to achieve competitive advantage.
Tomorrow's BT professionals must create business strategy and the underlying technology strategy simultaneously — what Forrester calls the BT strategy. To develop a BT strategy, IT must adopt a new process that begins and ends with the business, developing the technology strategy with the executive leadership as an integral part of developing the business strategy.
This highly interactive two-day Workshop brings to life Forrester's BT Strategic Planning playbook through a combination of analyst-led presentations and attendee exercises designed to stimulate learning.
This Workshop is suitable for IT executives and strategic planners with responsibility for developing IT strategy, including:
Attendees learn how to develop a BT Strategic Planning framework through a series of learning sessions and exercises that simulate real-world case studies. You will explore the critical steps in the strategic planning process as your Forrester analyst works with you to: