Applying BT Strategic Planning To Move Beyond Alignment

A BT Strategic Planning Playbook Workshop

Tuesday, September 25, 2012 - Wednesday, September 26, 2012San Francisco, CA
  • Tuesday September 25

    • 08:30 AM - 09:00 AM

      Breakfast Reception
    • 09:00 AM - 09:30 AM

      Welcome, Introductions, And Expectations
    • 09:30 AM - 10:45 AM

      Business Technology In 2020
      • Presentation of the trends changing the face of IT, which lays the foundation of the BT framework.
      • Exercise: SWOT analysis.
    • 10:45 AM - 11:00 AM

      Break
    • 11:00 AM - 12:30 PM

      The Path To BT

      Many organizations have already started down the path toward BT. Forrester Research has mapped common tactics into a BT game board that helps illustrate the journey from IT to BT. This session examines three stages along this journey and explores BT maturity based upon the IT leadership survey (optional pre-Workshop survey and analysis).

      • Three steps toward BT maturity.
      • Exercise: BT Snakes and Ladders.
      • Exercise: BT readiness assessment.
    • 12:30 PM - 01:30 PM

      Lunch
    • 01:30 PM - 02:45 PM

      Applying Business Capability Maps

      How IT engages with business partners to plan and develop a business technology strategy has a significant impact on the value IT brings to the business. This session will use business capability maps as the foundation of the BT framework.

      • Mission, values, and goals.
      • The BT Strategic Planning framework: business capability maps.
      • Exercise: developing your capability map.
      • Identifying strategic capabilities.
      • Exercise: assessing capabilities.
    • 02:45 PM - 03:00 PM

      Break
    • 03:00 PM - 04:30 PM

      Applying Business Capability Maps (Continued)
      • Business-unit capabilities.
      • Exercise: refining capabilities.
    • 04:30 PM - 05:00 PM

      Review, Discussion, And Follow-Up

      End-of-day review and discussion to identify areas needing further attention and to flesh out findings from the day's sessions.

    • 06:00 PM - 08:00 PM

      Dinner
  • Wednesday September 26

    • 08:30 AM - 09:00 AM

      Breakfast
    • 09:00 AM - 10:45 AM

      Strategy Development

      Working with business partners to develop future-state scenarios begins the process of technology gap analysis. In this session, we review scenario development within the BT Strategic Planning framework and craft a number of strategic scenarios.

      • Time horizon.
      • Exercise: crafting strategies.
      • Strategy benefits.
      • Identifying technology gaps.
      • Order-of-magnitude costs.
      • Risk assessment.
      • Complexity.

      Presenting Strategic Options

      An important step in the BT methodology is providing business executives with the information they need to make strategic choices. This session examines how to develop a portfolio of choices for discussion and selection by business partners.

      • Exercise: illustrating strategy options (risk versus reward).
    • 10:45 AM - 11:00 AM

      Break
    • 11:00 AM - 12:30 PM

      Developing BT Services

      While BT strategy is developed in conjunction with business planning, IT must also have a mature approach to BT services to effectively apply the framework. This session defines how BT services support the BT Strategic Planning framework.

      • Planning IT as a business.
      • Exercise: IT capabilities.
    • 12:30 PM - 01:30 PM

      Lunch
    • 01:30 PM - 03:30 PM

      Communicating Through The Seven P's Of Services Marketing

      Effective communication of the value IT delivers requires an understanding of how value is perceived and how the elements of service design can be changed to improve perceived value.

      • The perception of value.
      • Managing perception through the seven P's of services marketing.
      • Exercise: applying the seven P's.
    • 03:30 PM - 03:45 PM

      Break
    • 03:45 PM - 04:30 PM

      Bringing It All Together

      In this last session, we work to create a plan for applying the Workshop lessons in your own organization.

      • Identifying first steps.
      • Overcoming roadblocks.
      • Key personnel.
      • Exercise: getting it done.