Forrester

Welcome, Introductions, And Expectations

Business Technology In 2020

• Presentation of the trends changing the face of IT, which lays the foundation of the BT framework.
• Exercise: SWOT analysis.

Break

The Path To BT

Many organizations have already started down the path toward BT. Forrester Research has mapped common tactics into a BT game board that helps illustrate the journey from IT to BT. This session examines three stages along this journey and explores BT maturity based upon the IT leadership survey (optional pre-Workshop survey and analysis).

• Three steps toward BT maturity.
• Exercise: BT Snakes and Ladders.
• Exercise: BT readiness assessment.

Lunch

Applying Business Capability Maps

How IT engages with business partners to plan and develop a business technology strategy has a significant impact on the value IT brings to the business. This session will use business capability maps as the foundation of the BT framework.

• Mission, values, and goals.
• The BT Strategic Planning framework: business capability maps.
• Exercise: developing your capability map.
• Identifying strategic capabilities.
• Exercise: assessing capabilities.

Break

Applying Business Capability Maps (Continued)

• Business-unit capabilities.
• Exercise: refining capabilities.

Review, Discussion, And Follow-Up

End-of-day review and discussion to identify areas needing further attention and to flesh out findings from the day's sessions.

Strategy Development

Working with business partners to develop future-state scenarios begins the process of technology gap analysis. In this session, we review scenario development within the BT Strategic Planning framework and craft a number of strategic scenarios.

• Time horizon.
• Exercise: crafting strategies.
• Strategy benefits.
• Identifying technology gaps.
• Order-of-magnitude costs.
• Risk assessment.
• Complexity.

Presenting Strategic Options

An important step in the BT methodology is providing business executives with the information they need to make strategic choices. This session examines how to develop a portfolio of choices for discussion and selection by business partners.

• Exercise: illustrating strategy options (risk versus reward).

Break

Developing BT Services

While BT strategy is developed in conjunction with business planning, IT must also have a mature approach to BT services to effectively apply the framework. This session defines how BT services support the BT Strategic Planning framework.

• Planning IT as a business.
• Exercise: IT capabilities.

Lunch

Communicating Through The Seven P's Of Services Marketing

Effective communication of the value IT delivers requires an understanding of how value is perceived and how the elements of service design can be changed to improve perceived value.

• The perception of value.
• Managing perception through the seven P's of services marketing.
• Exercise: applying the seven P's.

Break