For Marketing Leadership Professionals

Are Events Dead? Not If You're A Tech Buyer

Marketers Should Look To Combine Them With New Social Media Marketing Tactics, Including Hybrid Or Virtual Events

    Why Read This Report

    Physical in-person events historically have been a crucial way for high-tech companies to communicate the value of products and services to customers and prospects. Forrester's Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers reveals the continuing power of events to influence business technology (BT) purchasing. Even with the advent of a myriad of new social and online marketing tactics, traditional events should remain a component of your marketing mix, potentially combined with a virtual event component.
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    TABLE OF CONTENTS

    • Physical Events Matter To Your Audience
    • Consider Hybrid Events
    • RECOMMENDATIONS

      Keep Doing In-Person Events; Leverage Them To Add Value To Online Initiatives
    • ALTERNATIVE VIEW

      Tune Your Marketing Mix To Include A Variety Of New Sources
    • Supplemental Material
    • Related Research Documents

    TOOLS & TEMPLATES

    • Vendor Selection Aids:

      In-Person Events Increase In Importance During Vendor Selection