Forrester Research : Research : Are Events Dead? Not If You're A Tech Buyer

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For Marketing Leadership Professionals

Are Events Dead? Not If You're A Tech Buyer

Marketers Should Look To Combine Them With New Social Media Marketing Tactics, Including Hybrid Or Virtual Events

Latest Update: July 27, 2011

By Kim Celestre with Peter Burris, Zachary Reiss-Davis, Eric Hsieh

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Why Read This Report

Physical in-person events historically have been a crucial way for high-tech companies to communicate the value of products and services to customers and prospects. Forrester's Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers reveals the continuing power of events to influence business technology (BT) purchasing. Even with the advent of a myriad of new social and online marketing tactics, traditional events should remain a component of your marketing mix, potentially combined with a virtual event component.

Tags: B2B Marketing, Interactive Marketing Strategy and Process, Social Marketing, Social Media, Technology Product Strategies

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Physical Events Matter To Your Audience
Consider Hybrid Events
RECOMMENDATIONS
Keep Doing In-Person Events; Leverage Them To Add Value To Online Initiatives
ALTERNATIVE VIEW
Tune Your Marketing Mix To Include A Variety Of New Sources
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For Marketing Leadership Professionals

Are Events Dead? Not If You're A Tech Buyer

Marketers Should Look To Combine Them With New Social Media Marketing Tactics, Including Hybrid Or Virtual Events

By Kim Celestre with Peter Burris, Zachary Reiss-Davis, Eric Hsieh

Why Read This Report

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For Marketing Leadership Professionals

Are Events Dead? Not If You're A Tech Buyer

Marketers Should Look To Combine Them With New Social Media Marketing Tactics, Including Hybrid Or Virtual Events

By Kim Celestre with Peter Burris, Zachary Reiss-Davis, Eric Hsieh

Why Read This Report

US $ 499

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