Forrester Research : Analyst

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Ari Osur

Principal Analyst serving Interactive Marketing PROFESSIONALS

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Blog: Interactive Marketing Blog

Ari is a principal analyst serving Interactive Marketing Professionals. He has nearly 15 years of experience in crafting interactive marketing strategies and best practices that generate revenues, build customer relationships, and enrich intelligence. He focuses on email marketing, social media, digital direct and CRM, measurement and analysis, marketing operations, and organizational planning. Ari is based in New York City.

Previous Work Experience

Ari brings extensive experience to Forrester's interactive marketing practice. Before joining Forrester, he served as director of relationship marketing for the National Basketball Association (NBA), where he managed database and email marketing, CRM, and membership programs. In this role, Ari focused on fan acquisition, engagement, and monetization primarily through digital channels. Prior to the NBA, he was director of strategic services for the interactive unit at Epsilon, where he helped clients develop, execute, and analyze digital marketing programs and strategies. His experience also includes brand management at a consumer packaged goods unit of Johnson & Johnson, as well as corporate marketing and client services roles for an international marketing services firm. Ari is also a frequent speaker at events on topics spanning digital and multichannel marketing.

Education

Ari has an M.B.A. in marketing and finance from New York University's Stern School of Business and a B.S. degree in communications from Cornell University.

Research Coverage:

Email Marketing & RSS, Emerging Media, Integrated Marketing (Cross-Channel), Interactive Marketing Strategy and Process, Marketing & Strategy, Marketing Organizational Structure, Measurement Methods & Techniques, Media Mix, Online Advertising, Online Marketing Technology, Social Marketing, Social Media

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Research In Motion (1)

15 results in Everything

Peter Burris

For Chief Information Officer Professionals
Blog:Why Disqus, And Pre-Existing Social Identities, Matter To B2B Marketers
Peter BurrisMay 05, 2011
[co-authored by Zachary Reiss-Davis] Disqus, a SaaS commenting platform that companies can embed in any website page, just announced a funding round of $10 million yesterday. In the same...
For Marketing Leadership Professionals
Client Inquiry:The Pipeline Is Half Empty
Peter BurrisAugust 17, 2011
I just read Forrester's August 2, 2011, "The Pipeline Is Less Than Half Empty" report and wondered if less than 30% of all leads are marketing generated, on a good day, where does the other 70+% come...
For Marketing Leadership Professionals
Client Inquiry:Who Are The People Responsible For Purchasing Marketing Applications And Cross-Channel Platforms?
Peter BurrisMay 06, 2011
Who (job title, level, and role) are the (across multiple industries) IT professionals that influence selection, purchasing, and implementation decisions regarding marketing applications and...
For Marketing Leadership Professionals
Charts & Figures:Tech Marketing Tactics And Benchmarks Survey Demographics
Tech Marketing's Contribution To Revenue Opportunity Is Underwhelming
Peter BurrisAugust 02, 2011
For Chief Information Officer Professionals
Blog:Forrester Groundswell Awards: Less Than Two Weeks Left To Submit Your Entry
Peter BurrisAugust 16, 2010
The deadline to submit your entry into the Forrester Groundswell Awards is on August 27, just two weeks away. The submissions we received last year, which we wrote up in this Forrester report,...
For Marketing Leadership Professionals
Report:Tech Marketers' 2012 Investment Plans
Money Shifts To Operations In the Tech Marketing Flywheel
Peter BurrisJune 04, 2012
Tech marketers are making a big investment in the transition from "art to science" in 2012 as they flow more money into the activities and technologies of marketing operations. Two factors stand out...
- Downloads: 405
- Rating:
For Marketing Leadership Professionals
Report:The Pipeline Is Less Than Half Empty
Tech Marketing's Contribution To Revenue Opportunity Is Underwhelming
Peter BurrisAugust 02, 2011
Technology sales and product groups routinely besiege tech marketing professionals to justify budgets, programs, and T-shirt designs. Tech marketers typically respond with a slew of marketing...
- Downloads: 304
For Marketing Leadership Professionals
Client Inquiry:SMB Marketing Budgets
Peter BurrisDecember 15, 2010
What percent of the SMB marketing budget is devoted to field marketing? How is the total marketing budget is split between programs and people? How is the overall budget divided among programs...
For Chief Information Officer Professionals
Blog:Why Did Google Buy ITA And Its Flight Comparison Software?
Peter BurrisJuly 02, 2010
[Co-authored by Zachary Reiss-Davis] Google announced yesterday that it is buying ITA Software for $700 million. ITA does two main things: airline eCommerce and reservations management...
For Marketing Leadership Professionals
Tool:Tech Marketing Tactics And Benchmarks Survey Demographics
Peter BurrisAugust 02, 2011
For Chief Information Officer Professionals
Blog:From Product To Outcome Engagement
Peter BurrisJanuary 19, 2011
Ah, the good ol’ days, when technology customers just wanted smaller, faster, and cheaper. Well, they still want that, but that’s not all they want. They want business outcomes: the...
For Marketing Leadership Professionals
Report:Your Community Upgrade: From Experiment To Strategic Approach
Vision: The B2B Online Community Playbook
Kim Celestre, Peter BurrisJuly 12, 2012
This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking the...
- Downloads: 520
- Comments: 1
For Chief Information Officer Professionals
Blog:Groundswell Awards Are, Well, Swell!
Peter BurrisAugust 25, 2010
One of my favorite things to do here at Forrester is judge the Groundswell Awards. Started by Josh Bernoff as a way to drive increasingly practical discussion regarding the real benefits that...
For CIO Professionals
Report:2013 CIO Budget Priorities
Some Growth, Some Alignment, But More Business Visibility Is Needed
Peter BurrisMay 01, 2013
Budgets represent more than a spending schedule for CIOs. They also are an essential tool for creating collaboration with business leaders regarding tech-related business priorities, as well as a...
- Downloads: 985
- Rating:
For Marketing Leadership Professionals
Report:Investing In Tech Marketing, 2011
Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations
Peter BurrisFebruary 01, 2011
The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...
- Downloads: 852
For Marketing Leadership Professionals
Report:2010 Forrester Groundswell Awards Winners Offer B2B Marketers Valuable Social Media Lessons
Peter BurrisMarch 02, 2011
B2B marketers continue to stretch the capabilities of social media tools as they find new ways to interactively market to business buyers. Marketers submitted their most successful programs as best...
- Downloads: 545

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Ari Osur

Principal Analyst serving Interactive Marketing PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Methodology

Topics

All Topics

Industry

Region

Vendor

For Chief Information Officer Professionals

Blog:Why Disqus, And Pre-Existing Social Identities, Matter To B2B Marketers

For Marketing Leadership Professionals

Client Inquiry:The Pipeline Is Half Empty

For Marketing Leadership Professionals

Client Inquiry:Who Are The People Responsible For Purchasing Marketing Applications And Cross-Channel Platforms?

For Marketing Leadership Professionals

Charts & Figures:Tech Marketing Tactics And Benchmarks Survey Demographics

For Chief Information Officer Professionals

Blog:Forrester Groundswell Awards: Less Than Two Weeks Left To Submit Your Entry

For Marketing Leadership Professionals

Report:Tech Marketers' 2012 Investment Plans

For Marketing Leadership Professionals

Report:The Pipeline Is Less Than Half Empty

For Marketing Leadership Professionals

Client Inquiry:SMB Marketing Budgets

For Chief Information Officer Professionals

Blog:Why Did Google Buy ITA And Its Flight Comparison Software?

For Marketing Leadership Professionals

Tool:Tech Marketing Tactics And Benchmarks Survey Demographics

For Chief Information Officer Professionals

Blog:From Product To Outcome Engagement

For Marketing Leadership Professionals

Report:Your Community Upgrade: From Experiment To Strategic Approach

For Chief Information Officer Professionals

Blog:Groundswell Awards Are, Well, Swell!

For CIO Professionals

Report:2013 CIO Budget Priorities

For Marketing Leadership Professionals

Report:Investing In Tech Marketing, 2011

For Marketing Leadership Professionals

Report:2010 Forrester Groundswell Awards Winners Offer B2B Marketers Valuable Social Media Lessons

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