Forrester

For Marketing Leadership Professionals

Tool:Most Financial Firms Allow User Posts On Their Facebook Pages, But Few Respond

For Marketing Leadership Professionals

Report:Financial Services Interactive Marketers Are Primed For A More Responsive Social Presence

Use Technology To Help Overcome Logistical Hurdles

As financial services (FS) marketers evolve their social programs to more actively engage customers and prospects, they are struggling to handle the workflow, compliance, and measurement challenges...

• Downloads: 472

For Marketing Leadership Professionals

Tool:B2B Financial Services Marketers Are Slow To Embrace Emerging IM Tactics

For Marketing Leadership Professionals

Report:The Forrester Wave™: Interactive Attribution Vendors, Q2 2012

Visual IQ, Adometry, And ClearSaleing Lead The Category

In Forrester's 45-criteria evaluation of interactive attribution vendors, we identified and analyzed the eight significant providers in this category — Adobe, Adometry, C3 Metrics,...

• Downloads: 926
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For Marketing Leadership Professionals

Report:The Four Social Marketing Tools You Need

Tools And Technology: The Social Marketing Playbook

Marketers spend billions of dollars on social media every year, and they're increasingly turning to technology vendors to support their social programs. But for many marketers, the social technology...

• Downloads: 630

For Marketing Leadership Professionals

Report:Three Ways To Find, Create, And Energize Advocates

Promote, Find, And Attract The Mass Influencers Who Matter

Fans and followers are helpful for brands, but the people who bring the greatest value in social media are not just fans but advocates — people who can and will support, engage, and share...

• Downloads: 1022

For Marketing Leadership Professionals

Tool:B2B Financial Services Marketers Favor Traditional Publishers

For Marketing Leadership Professionals

Report:Make The Switch To The Customer Life Cycle

Strategic Plan: The Customer Life-Cycle Marketing Playbook

The customer life cycle provides a better explanation of modern marketing than does the traditional marketing funnel, but most marketers have not yet moved their organizations to the customer life...

• Downloads: 1024

For Marketing Leadership Professionals

Report:Marketing Mix Modeling Landscape Overview

The fragmented media landscape makes accurate attribution of successful marketing efforts increasingly difficult. As a result, marketing leaders are under greater pressure than ever to bring...

• Downloads: 1215
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For Marketing Leadership Professionals

Report:Upgrading Your Interactive Measurement Strategy

Why You Should Make Multichannel Measurement A Priority

Marketers measure digital channels in isolation from one another. However, consumers don't act within channels; they act across channels. Cross-channel measurement, a nice-to-have for most marketers...

• Downloads: 964

For Marketing Leadership Professionals

Tool:Nearly 80% Of Financial Services Firms Use Social Media

For Marketing Leadership Professionals

Report:Select Partners Who Support Your Goals

Tools And Technology: The Digital Media Buying Playbook

The linchpins of every effective media buyer's practice are the partner and vendor relationships that allow the buyer to create truly valuable customer experiences. The technology ecosystem for...

• Downloads: 213

For Marketing Leadership Professionals

Report:Use Social Intelligence To Improve Email Marketing Success

Although social media gives interactive marketers the opportunity to gather more data than ever about customers, few marketers use this data to improve the performance of their email marketing...

• Downloads: 479

For Marketing Leadership Professionals

Report:Accelerate Your Social Maturity

Assessment: The Social Marketing Playbook

Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must make...

• Downloads: 1942

For Marketing Leadership Professionals

Report:How To Exploit The Database Of Affinity

And Why Google, Not Facebook, Will Dominate Affinity Marketing

Every day, huge numbers of people tell us what they like by voting for things, talking about things, reviewing things, and engaging in other online social interactions. All these behaviors add up to...

• Downloads: 187
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For Marketing Leadership Professionals

Report:Organizing For Interactive Marketing

You Should Prepare For A Distributed Organizational Model — Here's How

The question of how marketers should staff and structure their internal interactive organizations is growing more common as the interactive marketing function takes a more central role in overall...

• Downloads: 1249

For Marketing Leadership Professionals

Tool:Italian, Dutch, And Swedish Banks Have The Best Opportunity For Social Media Marketing

For Marketing Leadership Professionals

Report:The Forrester Wave™: Marketing Mix Modeling, Q3 2011

MarketShare, Marketing Management Analytics, ThinkVine, And SymphonyIRI Are Leaders

The marketing mix modeling market is undergoing a transformation as marketers increasingly demand that vendors provide solutions that are updated frequently, can easily aggregate data streams, can...

• Downloads: 1178
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For Marketing Leadership Professionals

Report:Remarketing Done Right

Maximize Display Effectiveness By Optimizing Your Approach

New upstarts like Dotomi and FetchBack have recently invigorated interest in the value of remarketing, but it's a tried-and-true display tactic that's been around for years. Marketers can...

• Downloads: 647
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For Marketing Leadership Professionals

Report:Emerging Touchpoints Require A Marketing Mind Shift

Vision: The Emerging Touchpoints For Marketing Playbook

Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

• Downloads: 448
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For Marketing Leadership Professionals

Report:US Financial Services Lead Interactive Marketing Spending

US financial services interactive marketing spend will more than double by 2016 but won't grow its investments in every channel at the same pace. This brief report breaks down the increase by channel...

• Downloads: 561
• Comments: 1

For Marketing Leadership Professionals

Tool:B2B Financial Services Marketers Should Focus Investments On Target Audiences, Goals

For Marketing Leadership Professionals

Report:How To Incorporate Social Media In Market Insights

Bringing Social Intelligence Into The Research Fold

Social media is here to stay, and the world of market research cannot ignore it any longer. Yet while most market insights professionals are interested in the concept of using social media as a...

• Downloads: 1173

For Marketing Leadership Professionals

Tool:Interactive Marketers Prioritize Strategy, Analysis, And Campaign Planning Skills

For Marketing Leadership Professionals

Report:Win The Social Marketing Measurement Game

Performance Management: The Social Marketing Playbook

You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing...

• Downloads: 76