CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Ari Osur

Principal Analyst serving Interactive Marketing PROFESSIONALS

Ari is a principal analyst serving Interactive Marketing Professionals. He has nearly 15 years of experience in crafting interactive marketing strategies and best practices that generate revenues, build customer relationships, and enrich intelligence. He focuses on email marketing, social media, digital direct and CRM, measurement and analysis, marketing operations, and organizational planning. Ari is based in New York City.

Previous Work Experience

Ari brings extensive experience to Forrester's interactive marketing practice. Before joining Forrester, he served as director of relationship marketing for the National Basketball Association (NBA), where he managed database and email marketing, CRM, and membership programs. In this role, Ari focused on fan acquisition, engagement, and monetization primarily through digital channels. Prior to the NBA, he was director of strategic services for the interactive unit at Epsilon, where he helped clients develop, execute, and analyze digital marketing programs and strategies. His experience also includes brand management at a consumer packaged goods unit of Johnson & Johnson, as well as corporate marketing and client services roles for an international marketing services firm. Ari is also a frequent speaker at events on topics spanning digital and multichannel marketing.


Education

Ari has an M.B.A. in marketing and finance from New York University's Stern School of Business and a B.S. degree in communications from Cornell University.

Research Coverage:

Email Marketing & RSS, Emerging Media, Integrated Marketing (Cross-Channel), Interactive Marketing Strategy and Process, Marketing & Strategy, Marketing Organizational Structure, Measurement Methods & Techniques, Media Mix, Online Advertising, Online Marketing Technology, Social Marketing, Social Media

Refine your results

Role

Methodology

Analyst

Topics

Region

Vendor

30 results in Everything

  • IT Measurements
  • Past 6 months

  • For Sales Enablement Professionals

    Report:Evaluate Your Channel Partner Loyalty Initiative

    Benchmarks: The Channel Partner Loyalty Playbook

    Jonathan SilberMay 31, 2013

    In 2012, Forrester surveyed channel professionals to get a pulse on the progress vendors are making toward successfully building channel partner loyalty programs. The results show that the majority...

    • Downloads: 63
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Quantify The Business Value Of CRM

    Business Case: The CRM Playbook

    William BandMay 2, 2013

    Customer relationship management (CRM) initiatives must not only be technically sound but must answer the question, "What will we get for our money?" Application development and delivery (AD&D) pros...

    • Downloads: 209
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Digital Experience Delivery Maturity Assessment

    Assessment: The Digital Experience Delivery Playbook

    Anjali YakkundiMay 16, 2013

    This report outlines for IT professionals more than 100 essential practices for organizations looking to deliver their digital experience transformation strategies. It asks questions such as: Do you...

    • Downloads: 194

  • For Application Development & Delivery Professionals

    Report:BI On BI: How To Manage The Performance Of BI Initiatives

    Performance Management: The Business Intelligence Playbook

    Boris EvelsonMay 2, 2013

    Business intelligence (BI) is often defined as processes and technologies to manage business performance, with the ultimate goal of making more informed decisions based on real data, not hunches. But...

    • Downloads: 204
    • Rating:

  • For Sourcing & Vendor Management Professionals

    Report:Good Software Deals Balance Price, Flexibility, And Risk Mitigation

    Metrics: The Strategic Software Sourcing Playbook

    Duncan JonesJanuary 2, 2013

    This report describes the metrics that form part of Forrester's solution for sourcing and vendor management (SVM) executives who are moving to strategic software sourcing. Too many sourcing...

    • Downloads: 159

  • For CIO Professionals

    Report:Measure Workforce Experience Through Engagement, Productivity, And Customer Impact

    Simon Yates, TJ KeittMay 7, 2013

    Customer experience — its relationship to loyalty and satisfaction and the likelihood that it will lead to future business — is now a well-established discipline. However, measuring...

    • Downloads: 115
    • Rating:

  • For CIO Professionals

    Report:Building BT Governance Capabilities — A Practitioners' Perspective

    The BT Governance Collection: Practitioners' Experiences

    Alexander Peters, Ph.D., Craig SymonsFebruary 11, 2013

    As technologies and markets change rapidly, senior executives need to revisit traditional IT governance. They need to identify and deploy next-generation practices to support the CIO's transition...

    • Downloads: 177
    • Rating:

  • For Enterprise Architecture Professionals

    Report:The State Of EA 2013: Information And Business Architecture Take Hold; New Hardships Arise

    Landscape: The EA Practice Playbook

    Tim DeGennaroFebruary 8, 2013

    Since 2009, Forrester's global state of enterprise architecture (EA) online survey has tracked the trends, priorities, and challenges of the EA practice. In our latest survey, the scale of EA value...

    • Downloads: 508
    • Rating:

  • For Enterprise Architecture Professionals

    Report:BCEA Performance Metrics Address Broader Business Outcomes

    Performance Management: The EA Method Playbook

    Henry PeyretApril 8, 2013

    A good enterprise architecture (EA) methodology focuses on business outcomes. Forrester's EA method addresses both business outcomes and business agility, starting with how the business plans to how...

    • Downloads: 166
    • Rating:

  • For CIO Professionals

    Report:Measuring BT Governance Outcomes Through Balanced Scorecards

    The BT Governance Collection: Communications

    Craig Symons, Alexander Peters, Ph.D.February 8, 2013

    Implementing strong business technology (BT) governance is on the agenda for many organizations as they continue the seemingly endless pursuits of aligning IT and business strategy, getting more...

    • Downloads: 177

  • For Security & Risk Professionals

    Report:Develop Your Identity And Access Management Metrics

    Performance Management: The Identity And Access Management Playbook

    Andras CserJune 17, 2013

    This report outlines Forrester's solution for developing effective objectives and metrics for identity and access management (IAM) programs and initiatives. Most security and risk (S&R) professionals...

    • Downloads: 60

  • For Infrastructure & Operations Professionals

    Report:Develop Your Workforce Computing Balanced Scorecard

    Performance Management: The Workforce Enablement Playbook

    Christian Kane, Benjamin GrayJanuary 31, 2013

    This report outlines Forrester's solution for developing effective metrics to measure the performance of your workforce computing initiatives. Identifying and implementing a comprehensive, relevant...

    • Downloads: 136

  • For CIO Professionals

    Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

    Benchmark: The CIO's Mobile Engagement Playbook

    Ted Schadler, Simon YatesMay 9, 2013

    Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

    • Downloads: 201
    • Rating:

  • For Security & Risk Professionals

    Report:Build The Business Case For A GRC Platform

    Business Case: The Governance, Risk, And Compliance Playbook

    Christopher McCleanJanuary 24, 2013

    As the governance, risk, and compliance (GRC) platform market matures, product vendors struggle to point to credible return on investment figures, and potential buyers similarly struggle when asked...

    • Downloads: 990

  • For CIO Professionals

    Report:Winning The Customer Experience Game

    Best Practices For CIOs

    Nigel FenwickMay 8, 2013

    Customer experience (CX) is too often thought of in terms of the IT help desk. But CIOs and their IT teams are increasingly being challenged with improving the customer experience for the...

    • Downloads: 221
    • Rating:

  • For Application Development & Delivery Professionals

    Report:How To Get Ready For Change

    Put "People Change" Front And Center

    Claire SchooleyMarch 13, 2013

    Change management is an ongoing organizational process due to the continual change that characterizes today's business. The repercussions of not handling change well include lost revenue, lower staff...

    • Downloads: 328

  • For Sourcing & Vendor Management Professionals

    Report:Assess Your Outsourcing Maturity To Improve Your Outsourcing Relationships

    Wolfgang BenkelMarch 1, 2013

    Today, many companies see outsourcing as a strategic function and seek help from IT services providers to build and operate their IT environment. Yet the result of the outsourcing trend is the...

    • Downloads: 194
    • Rating:

  • For Enterprise Architecture Professionals

    Report:Benchmark Business Architecture Performance

    Benchmarks: The Business Architecture Playbook

    Craig Le ClairFebruary 8, 2013

    Strategic change initiatives are proliferating in organizations. To facilitate execution of these initiatives, firms are investing in business architecture (BA) to help assess and plan them —...

    • Downloads: 270

  • For Enterprise Architecture Professionals

    Report:Create KPIs That Show The Effectiveness Of Your Information Strategy

    Continuous Improvement: The Information Strategy And Architecture Playbook

    Gene LeganzaApril 24, 2013

    How effective is your information strategy? You can't answer that question without a comprehensive assessment process and key performance indicator (KPI) reporting mechanism that specifically targets...

    • Downloads: 270

  • For CIO Professionals

    Report:Build A Mobile Engagement Dashboard

    Performance Management: The CIO's Mobile Engagement Playbook

    Simon YatesMay 9, 2013

    Mobile will touch and change everything in your business — from the way your sales reps use catalogs on iPads to engage customers at the point of sale to the way your finance team empowers your...

    • Downloads: 155

  • For Application Development & Delivery Professionals

    Report:Establish Ongoing Processes To Assess Your Business Intelligence Maturity

    Assessment: The Business Intelligence Playbook

    Boris EvelsonJanuary 4, 2013

    Forrester's business intelligence (BI) maturity self-assessment model helps BI professionals quickly assess the maturity of their current-state environments. It also allows BI pros to benchmark their...

    • Downloads: 287

  • For Application Development & Delivery Professionals

    Report:The State Of Digital Customer Experience Technology, 2013

    Findings From Forrester's Digital Customer Experience Online Survey

    Anjali YakkundiMay 9, 2013

    Forrester recently surveyed 233 digital customer experience professionals with decision-making roles in digital experience (DX) technologies, asking them about their strategies for the coming 12 to...

    • Downloads: 360

  • For Sourcing & Vendor Management Professionals

    Report:Outsourcing Maturity Assessment

    Wolfgang BenkelFebruary 27, 2013

    This tool assesses clients' outsourcing maturity level, identifies clients' weaknesses, and automatically prioritizes those weaknesses based on clients' scores. Additionally, it...

    • Downloads: 18
    • Comments: 2
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Quantify The Tangible Business Value Of BI

    Business Case: The Business Intelligence Playbook

    Boris Evelson, Martha BennettMay 14, 2013

    As the demand for pervasive and comprehensive business intelligence (BI) applications increases, so do the complexity and cost of large enterprise BI implementations. Organizations must demonstrate...

    • Downloads: 2142

  • For CIO Professionals

    Report:Monitor The Performance Of Your Social Business And Collaboration Program

    Performance Management: The Social Business And Collaboration Playbook

    Philipp KarcherMarch 11, 2013

    The benefits of improved information sharing and collaboration from deploying enterprise social computing are hard to quantify. With the exception of email and audioconferencing, collaboration...

    • Downloads: 219
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart