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Ari Osur

Principal Analyst serving Interactive Marketing PROFESSIONALS

Ari is a principal analyst serving Interactive Marketing Professionals. He has nearly 15 years of experience in crafting interactive marketing strategies and best practices that generate revenues, build customer relationships, and enrich intelligence. He focuses on email marketing, social media, digital direct and CRM, measurement and analysis, marketing operations, and organizational planning. Ari is based in New York City.

Previous Work Experience

Ari brings extensive experience to Forrester's interactive marketing practice. Before joining Forrester, he served as director of relationship marketing for the National Basketball Association (NBA), where he managed database and email marketing, CRM, and membership programs. In this role, Ari focused on fan acquisition, engagement, and monetization primarily through digital channels. Prior to the NBA, he was director of strategic services for the interactive unit at Epsilon, where he helped clients develop, execute, and analyze digital marketing programs and strategies. His experience also includes brand management at a consumer packaged goods unit of Johnson & Johnson, as well as corporate marketing and client services roles for an international marketing services firm. Ari is also a frequent speaker at events on topics spanning digital and multichannel marketing.


Education

Ari has an M.B.A. in marketing and finance from New York University's Stern School of Business and a B.S. degree in communications from Cornell University.

Research Coverage:

Email Marketing & RSS, Emerging Media, Integrated Marketing (Cross-Channel), Interactive Marketing Strategy and Process, Marketing & Strategy, Marketing Organizational Structure, Measurement Methods & Techniques, Media Mix, Online Advertising, Online Marketing Technology, Social Marketing, Social Media

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55 results in Everything

  • IT Services
  • Manufacturing

  • For CIO Professionals

    Report:European IT Outsourcing — A Review Of A Market In Transition

    Pascal Matzke, Charles GreenJanuary 12, 2012

    The European outsourcing market has continued to see a high level of activity over the past 24 months, with Forrester tracking 340 deals in 2010 and 220 deals in the first half of 2011. However, as...

    • Downloads: 87

  • For CIO Professionals

    Report:US Tech Market Outlook Dims For 2012 To 2013

    US Tech Spending Growth Will Maintain A Mediocre 4% To 5% Pace

    Andrew BartelsSeptember 28, 2012

    This report details Forrester's projections of tech market growth in the US. We have reduced our forecast for 2012 growth in the US tech market from our April projections of 7.5% for total US...

    • Downloads: 560

  • For CIO Professionals

    Report:India Datacenter Study: Virtualization, Consolidation, And Data De-Duplication

    Dane AndersonAugust 01, 2010

    This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

    • Downloads: 21

  • For CIO Professionals

    Charts & Figures:Plan For A Cloud Usage Increase Over The Next 12 Months

    Road Map: As Cloud Enters Adolescence, Prepare For Monkeys And Stunts

    James Staten, Lauren E. NelsonFebruary 03, 2012

  • For Sourcing & Vendor Management Professionals

    Report:ASEAN Datacenter Study: Cloud Computing

    Frederic GironAugust 01, 2010

    This document provides vendor strategists with an overview of the results from the survey on the ASEAN Datacenter market dynamics based on 112 interviews with ASEAN CXOs and top IT executives of...

    • Downloads: 22

  • For Security & Risk Professionals

    Report:Japan Cloud Computing 2010: End User Adoption Trends

    Masami KashiwagiSeptember 01, 2010

    This document provides an overview of cloud computing end user adoption trends in Japan for vendor strategists. The report is based on findings from a cloud computing survey targeting Japanese...

    • Downloads: 32

  • For CIO Professionals

    Report:Australia, China, And India Set The Pace In Asian IT Services

    Individual Country Dynamics Drive Growth And Industry Maturity

    John C. McCarthy, Frederic GironOctober 28, 2011

    Different factors will drive the growth of the IT services and outsourcing industries in Australia, China, and India. In Australia, as-a-service offerings, mobile application development, and mobile...

    • Downloads: 862
    • Rating:

  • For CIO Professionals

    Report:Segmenting The US Tech Market

    SMBs' Tech Buying Outpaces That Of Enterprises Or Consumers, But The Situation Will Reverse In 2013

    Andrew BartelsDecember 13, 2012

    For CIOs, understanding trends in the broader tech market is useful, but even more useful is information on trends for companies of their size and in their industry. With IT consumerization or...

    • Downloads: 415

  • For CIO Professionals

    Report:Indian Datacenter Study: End User Result Analysis

    Dane AndersonAugust 01, 2010

    This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

    • Downloads: 11

  • For Application Development & Delivery Professionals

    Report:SaaS In APEJ 2010/2011: End User Adoption Trends

    Michael Barnes, Sanchit GogiaJanuary 01, 2011

    This document provides an overview of software-as-a service (SaaS) end-user adoption trends in Asia Pacific Excluding Japan (APEJ) for vendor strategists. SaaS adoption continues to accelerate across...

    • Downloads: 37

  • For CIO Professionals

    Report:The Canadian Tech Market 2011 To 2012

    Canada Is Like The US In Growth, But Different In Mix Of Purchases

    Andrew BartelsJune 08, 2011

    Canada is like the US, only different. This bit of doggerel applies as much to the Canadian information and communications technology (ICT) market as it does to Canada's economy or culture. Because...

    • Downloads: 428

  • For Sourcing & Vendor Management Professionals

    Report:ASEAN Datacenter Study: Disaster Recovery And Business Continuity

    Frederic GironAugust 01, 2010

    This document provides vendor strategists with an overview of the results from the survey on the ASEAN Datacenter market dynamics based on 112 interviews with ASEAN CXOs and top IT executives of...

    • Downloads: 16

  • For Sourcing & Vendor Management Professionals

    Report:Case Study: Best Practices In Managing Outsourcing Service Levels

    DLR IT Refines Its Service Management Framework

    Wolfgang BenkelOctober 24, 2011

    IT plays a critical role in the development programs of DLR (Deutsche Gesellschaft für Luft-und Raumfahrt), the German aerospace center. DLR relies heavily on its IT organization to provide its...

    • Downloads: 493

  • For CIO Professionals

    Report:Indian Datacenter Study: Data Center Outsourcing

    Dane AndersonAugust 01, 2010

    This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

    • Downloads: 38

  • For CIO Professionals

    Report:US Tech Market Outlook For 2013 And 2014: Better Times Ahead

    We Forecast 6% ICT Spending Growth For Both Years

    Andrew BartelsApril 25, 2013

    US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

    • Downloads: 231

  • For CIO Professionals

    Report:What CEOs Of Small Software Companies Need To Do In 2011

    How To Find The Best Opportunities In A High-Growth Market

    Andrew BartelsJuly 07, 2011

    The software market is poised to enjoy its best growth in a decade, and small software companies face great growth opportunities as their larger competitors struggle to adapt to a new world of cloud...

    • Downloads: 790

  • For Application Development & Delivery Professionals

    Report:Cloud Computing Market Dynamics In MEA: Israel

    Michael Barnes, James EricksonSeptember 01, 2010

    This document provides an overview of cloud computing in Israel for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges, market awareness and...

    • Downloads: 14
    • Rating:

  • For Sourcing & Vendor Management Professionals

    Report:ASEAN Datacenter Study: Virtualization, Consolidation, And Data De-Duplication

    Frederic GironAugust 01, 2010

    This document provides vendor strategists with an overview of the results from the survey on the ASEAN Datacenter market dynamics based on 112 interviews with ASEAN CXOs and top IT executives of...

    • Downloads: 20

  • For Application Development & Delivery Professionals

    Report:Cloud Computing In China 2010: End User Adoption Trends

    Michael BarnesSeptember 01, 2010

    This document provides an overview of cloud computing in China for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

    • Downloads: 33

  • For Sourcing & Vendor Management Professionals

    Report:China Cloud Storage Services Report

    Gene CaoMay 31, 2010

    The cloud storage services market in China is in the early adopter stage and will undergo fast growth over the next five years, especially in the second half of that period. This report provides...

    • Downloads: 24

  • For Sourcing & Vendor Management Professionals

    Report:Cloud Orchestration Models

    Service Providers Offer New Models To Address Emerging Buyer Needs For Cloud

    Liz HerbertFebruary 11, 2011

    Forrester recently interviewed leading services providers around their offerings built for XaaS technologies (i.e., software-as-a-service, platform-as-a-service, and testing-as-a-service). We also...

    • Downloads: 1572

  • For Application Development & Delivery Professionals

    Report:Virtualization In Asia Pacific 2010-2011: End User Adoption Trends

    Michael Barnes, John Brand, Sanchit GogiaDecember 01, 2010

    This report provides an overview of the virtualization adoption trends in Asia Pacific, excluding Japan (APEJ) for vendor strategists. Survey data reflects over 450 interviews with CIOs, IT managers,...

    • Downloads: 28

  • For CIO Professionals

    Report:India Datacenter Study: Disaster Recovery And Business Continuity

    Dane AndersonAugust 01, 2010

    This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

    • Downloads: 22

  • For CIO Professionals

    Report:The Canadian Tech Market 2012 To 2013

    Economic Worries Lead Canadian CIOs To Cut Back ICT Purchases

    Andrew BartelsAugust 02, 2012

    Canada's CIOs and tech buyers are behaving as if Canada is heading for a recession — and it's not. Indeed, while the Canadian economy is growing at about the same 4% rate (at current prices) as...

    • Downloads: 276

  • For Sourcing & Vendor Management Professionals

    Report:Selecting A Services Provider For Your Oracle Fusion Applications Project

    Liz HerbertJune 08, 2012

    Oracle's long-awaited Fusion Applications are still very much in their infancy, which means that buyers have many questions about how they can take advantage of this emerging Oracle product line and...

    • Downloads: 252

  • For Application Development & Delivery Professionals

    Report:Cloud Computing Market Dynamics In MEA: Turkey

    Michael Barnes, James EricksonSeptember 01, 2010

    This document provides an overview of cloud computing in Turkey for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

    • Downloads: 23
    • Rating:
 
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