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Ari is a principal analyst serving Interactive Marketing Professionals. He has nearly 15 years of experience in crafting interactive marketing strategies and best practices that generate revenues, build customer relationships, and enrich intelligence. He focuses on email marketing, social media, digital direct and CRM, measurement and analysis, marketing operations, and organizational planning. Ari is based in New York City.
Ari brings extensive experience to Forrester's interactive marketing practice. Before joining Forrester, he served as director of relationship marketing for the National Basketball Association (NBA), where he managed database and email marketing, CRM, and membership programs. In this role, Ari focused on fan acquisition, engagement, and monetization primarily through digital channels. Prior to the NBA, he was director of strategic services for the interactive unit at Epsilon, where he helped clients develop, execute, and analyze digital marketing programs and strategies. His experience also includes brand management at a consumer packaged goods unit of Johnson & Johnson, as well as corporate marketing and client services roles for an international marketing services firm. Ari is also a frequent speaker at events on topics spanning digital and multichannel marketing.
Ari has an M.B.A. in marketing and finance from New York University's Stern School of Business and a B.S. degree in communications from Cornell University.
An Empowered Report: Getting Past Cloud Security Fear Mongering
At Forrester's Security Forum 2010 in Boston, Eran Feigenbaum, director of security, Google Apps; and Archie Reed, chief technologist for cloud security at HP, joined me on stage for a keynote panel...
As a consequence of increasing global commerce, security and risk (S&R) professionals face the complexity of navigating data privacy regulations from around the world. Forrester clients frequently...

Today's organizations face aggressive cost-cutting and efficiency pressures that drive businesses to consider cloud sourcing solutions. While the many properties of cloud services, such as...
A Focus On Transparency And Customer Acquisition Drives Early Success
In June 2011, the digital marketing team at Charles Schwab rolled out its Clients Speak client ratings and reviews service. To date, Charles Schwab customers have written more than 1,000 mostly...
By 2012, OAuth Will Be The Incumbent Cloud API Security Solution
Enterprises face a tension between the cloud-friendly software environment promoted by the Web, with its easy-to-use REST interface style and proliferation of lightweight services, and the security...
The cyberinsurance market has existed for longer than most would guess. In fact, insurance companies wrote the first cyberinsurance policies more than a decade ago. Since cyberinsurance first emerged...
Essential Functionality For The Zero Trust Model Of Information Security
In today's threat environment, the network perimeter has disappeared. Insiders are as insidious a threat as outsiders. In the past, the "trust but verify" model did not facilitate insight into...
Be Ready To Comply With Dynamic Regulatory Changes
Understanding the laws and regulations that govern data privacy across your organization is critical for any company, but it can be challenging. As a result, too many security and risk (S&R)...
Among risk professionals who have successfully navigated their organization through a crisis, almost all will say that they had grossly underestimated the difficulty of communicating effectively...
Baseline Spending Allocation Figures For Comparison
During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...
Endpoint Security Suites Take Center Stage In The Enterprise
In Forrester's 50 criteria evaluation of endpoint security vendors, we identified nine top providers in the category — F-Secure, IBM, Kaspersky, LANDesk, Lumension, McAfee, Sophos, Symantec,...

With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

To effectively deal with the broad and complex requirements of Payment Card Industry (PCI) data security, you need to break the elements apart to provide enhanced clarity. We've designed the PCI...
Policy And Procedures: The S&R Practice Playbook
Over recent years, the information security industry has matured nicely; experts and associations have documented many best practice models, and their adoption has been widespread. It's disconcerting...
As information security matures into a formal discipline, it needs formal governance mechanisms. Over the past 12 months, Forrester has seen increased interest and activity in establishing security...
Strategic Plan: The Governance, Risk, And Compliance Playbook
Governance, risk management, and compliance (GRC) are far too often positions of emergency response. What's worse, as you constantly rush to respond to new mandates, enforce policies, or pull...

Performance Management: The Data Security And Privacy Playbook
Privacy is one of the most important and emotional issues in information security. Privacy, or the lack thereof, affects a company's management, employees, and most importantly, customers. With the...
