Forrester

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Consumer Deep Dive: Investigating The Customer Life Cycle (Buy Phase) Survey, Q1 2012 (US)

Forrester conducted an online survey fielded in March 2012 of 4,501 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,501), there is 95% confidence that...

For CMO Professionals

Report:How To Engage Your Omnichannel Consumer

Brand Engagement The Consumer Way

The report "Brand Engagement The Consumer Way," originally written for market insights professionals, highlights key behaviors that today's US online consumers exhibit when they engage with companies...

• Downloads: 435

For Marketing Leadership Professionals

Report:The Mobile Mind Shift Index

Measuring And Analyzing The Shift In Consumers' Expectations

Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in...

• Downloads: 358
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For Marketing Leadership Professionals

Survey:North American Technographics® Healthcare Online Survey, Q1 2012 (US)

Forrester conducted an online survey fielded in March 2012 of 4,518 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,518), there is 95% confidence that...

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Financial Services Online Benchmark Recontact Survey, Q3 2012 (US)

Forrester conducted an online survey fielded in June 2012 of 11,413 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 11,413), there is 95% confidence that...

For eBusiness & Channel Strategy Professionals

Report:Understand Communication Channel Needs To Craft Your Customer Service Strategy

Consumers' preferences for customer service channels are rapidly changing. And it's not just the younger generation of consumers — there's disruption and change across all ages and...

• Downloads: 327
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For Marketing Leadership Professionals

Survey:North American Technographics® Telecom And Devices Online Survey, Q4 2012 (Canada)

Forrester conducted an online survey fielded in September 2012 of 5,485 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,485), there is 95%...

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Media And Advertising Online Benchmark Recontact Survey, Q3 2012 (US)

Forrester conducted an online survey fielded in July 2012 of 5,030 US online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,030), there is 95% confidence that...

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Financial Services, Media, And Marketing Survey, 2013 (Canada)

Forrester conducted an online survey fielded in March 2013 of 5,504 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,504), there is 95% confidence...

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Retail Online Survey, Q2 2012 (US)

Forrester conducted an online survey fielded in April 2012 of 4,491 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,491), there is 95% confidence that...

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Benchmark Survey, Q3 2012

Forrester conducted a survey from April to June 2012 of 22,662 European individuals ages 16 and older in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. For results based on a...

For Marketing Leadership Professionals

Report:Segmenting Chinese Mobile Phone Users

A Technographics® Data Essentials Document

Mobile phones are an integral part of day-to-day life for most Chinese consumers. But not everyone uses their phone in the same way nor is similarly attached to their phone. Forrester's analysis of...

• Downloads: 27

For Marketing Leadership Professionals

Report:Pricing As A Strategic Competency

Why Price Needs To Become More Than Just A Number For Product Strategists

Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...

• Downloads: 597

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Telecom And Devices Online Benchmark Recontact Survey, Q3 2012 (US)

Forrester conducted an online survey fielded in July 2012 of 4,731 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,731), there is 95% confidence that...

For Marketing Leadership Professionals

Report:Profiling Chinese Luxury Goods Buyers

A Technographics® Data Essentials Document

Luxury goods are very popular in China; they are bought by men and women of all ages and across all income levels. Compared with non-luxury goods buyers, Chinese luxury goods buyers tend to have...

• Downloads: 24

For eBusiness & Channel Strategy Professionals

Survey:Russian Technographics® Benchmark Survey, Q3 2012

Forrester conducted a survey from April to June 2012 of 3,181 individuals ages 16 and older across urban Russia. For results based on a randomly chosen sample of this size (N = 3,181), there is 95%...

For Marketing Leadership Professionals

Report:An Overview Of Online Consumers In Argentina

Latin American Consumer Technographics®

Latin America is on the priority list of many global companies. This is not surprising given the meteoric rise of social networks like Facebook and Twitter and Latin Americans' willingness to connect...

• Downloads: 36

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® China Survey, Q4 2012

Forrester Research conducted an online survey in December 2012 of 4,108 consumers ages 18 and older in metropolitan China (including Shanghai, Beijing, Guangzhou, Chengdu, Wuhan, Nanjing, Shenyang,...

For Customer Insights Professionals

Report:The Facebook Factor

Quantifying The Impact Of A Facebook Fan On Brand Interactions

Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...

• Downloads: 1231
• Comments: 4
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For CMO Professionals

Report:Visible Value Differentiates Brands And Drives Loyalty

Consumers Define Which Aspects Of The Brand Experience Are Critical

Consumers want brand experiences that match their expectations. We asked consumers which aspects of the brand experience help them differentiate between similar brands and ultimately make them loyal...

• Downloads: 551

For eBusiness & Channel Strategy Professionals

Report:How French Banking Customers Use Different Channels, 2011

Banking channel use is changing in France as customers slowly turn away from traditional channels like branches and the telephone to use digital channels like Internet and mobile banking. Digital...

• Downloads: 337
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For CIO Professionals

Report:Empowered Customers Force CIOs To Focus On Innovation

Vision: The Innovation Playbook

Now is a critical time for CIOs to focus on innovation. The pace of change is too fast, the opportunities too great, and the risks too dire to relegate it to the annual funding process. Digitally...

• Downloads: 265

For Marketing Leadership Professionals

Report:Exploring The Social Technographics® Ladder: Creators

North American Consumer Technographics®

Creators sit at the top of Forrester's Social Technographics ladder®: They are a group of highly active online consumers who write blogs and articles, upload self-created video and music, post...

• Downloads: 65
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For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 2), Q3 2012 (US, Canada)

Forrester conducted an online survey fielded in May and June 2012 of 30,978 US and 2,032 Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 30,978...

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Retail, Customer Experience, And Travel Online Survey, Q4 2012

Forrester conducted an online survey fielded in September and October 2012 of 13,911 European individuals in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based...