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Ari Osur

Principal Analyst serving Interactive Marketing PROFESSIONALS

Find Ari on:
Blog: Interactive Marketing Blog

Ari is a principal analyst serving Interactive Marketing Professionals. He has nearly 15 years of experience in crafting interactive marketing strategies and best practices that generate revenues, build customer relationships, and enrich intelligence. He focuses on email marketing, social media, digital direct and CRM, measurement and analysis, marketing operations, and organizational planning. Ari is based in New York City.

Previous Work Experience

Ari brings extensive experience to Forrester's interactive marketing practice. Before joining Forrester, he served as director of relationship marketing for the National Basketball Association (NBA), where he managed database and email marketing, CRM, and membership programs. In this role, Ari focused on fan acquisition, engagement, and monetization primarily through digital channels. Prior to the NBA, he was director of strategic services for the interactive unit at Epsilon, where he helped clients develop, execute, and analyze digital marketing programs and strategies. His experience also includes brand management at a consumer packaged goods unit of Johnson & Johnson, as well as corporate marketing and client services roles for an international marketing services firm. Ari is also a frequent speaker at events on topics spanning digital and multichannel marketing.

Education

Ari has an M.B.A. in marketing and finance from New York University's Stern School of Business and a B.S. degree in communications from Cornell University.

Research Coverage:

Email Marketing & RSS, Emerging Media, Integrated Marketing (Cross-Channel), Interactive Marketing Strategy and Process, Marketing & Strategy, Marketing Organizational Structure, Measurement Methods & Techniques, Media Mix, Online Advertising, Online Marketing Technology, Social Marketing, Social Media

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43 results in Everything

Ed Ferrara

For Security & Risk Professionals
Blog:Nine Managed Security Services Providers (MSSPs) Compete In The North American Market
Ed FerraraApril 04, 2012
After months of diligent vendor evaluations, last week we officially published The Forrester Wave: Managed Security Services: North America, Q1 2012. This report features our detailed analysis on...
For Security & Risk Professionals
Blog:OK, Tell Me I'm Wrong!
Ed FerraraOctober 15, 2012
Everyone knows that in business you need to do two things: Increase top-line revenue growth and reduce bottom line cost. Doing both of these is how companies grow profitably. It really is that...
For Security & Risk Professionals
Tool:Forrester's Information Security Sourcing Decision Tool Kit
Ed FerraraApril 25, 2012
For Security & Risk Professionals
Charts & Figures:Composite Company Metrics Categories And Examples
Ed FerraraJuly 18, 2011
For Security & Risk Professionals
Report:Determine The Value Of Information Security Assets And Liabilities — Information Security Economics 102
Ed FerraraMay 08, 2013
This is the second in a series of reports providing guidance and new methods for the financial management of information security. The CISO's role is rapidly changing. A few years ago the CISO for...
- Downloads: 104
- Comments: 2
- Rating:
For Security & Risk Professionals
Report:The Forrester Information Security Metrics Maturity Model
Ed FerraraJanuary 17, 2012
In conjunction with Forrester's update to our information security metrics and best practices report, Forrester has developed a model to help you assess the maturity of your security metrics program.
- Downloads: 127
- Comments: 1
For Security & Risk Professionals
Client Inquiry:Are Organizations Still Using War Dialing?
Ed FerraraDecember 15, 2011
Are organizations in the financial services sector still using war dialing as a control to identify potential insecure modems or telephony applications? Is it still a best practice to engage in this...
For Security & Risk Professionals
Blog:CLOUD SECURITY - EXPECT ACCELERATED DEPLOYMENTS DUE TO STRONG MOVES BY PROVIDERS TO IMPROVE SECURITY
Ed FerraraMay 22, 2013
Forrester research has always identified security as a major impediment to broad scale implementation for cloud, regardless of the model, SaaS, PaaS, IaaS, the adoption rate has been slowed by...
For Security & Risk Professionals
Tool:Forrester Wave™: Managed Security Services: North America, Q1 2012
Ed FerraraJuly 09, 2012
For Security & Risk Professionals
Blog:From Customer To Channel Partner
Ed FerraraMay 07, 2012
Even though it is not specific to security, this idea came to me while attending Dell’s Annual Analyst Conference (DAAC) in Austin, Texas two weeks ago. One of the hot topics discussed at...
For Security & Risk Professionals
Report:The Forrester Wave™: Information Security Consulting Services, Q1 2013
Ernst & Young, Deloitte, IBM, Accenture, PwC, And KPMG Lead, With Wipro Following Close Behind
Ed Ferrara, Andrew RoseFebruary 01, 2013
The information security consulting market is growing explosively because security and risk professionals often lack the skill and bandwidth to accomplish their increasingly difficult mission. To...
- Downloads: 525
- Rating:
For Security & Risk Professionals
Blog:Managed Security Services — Build Versus Buy
Ed FerraraOctober 27, 2011
While you are at the Forrester Security IT Forum in Miami, you might also want to attend my session on Managed Security Services Providers. In my role as an analyst, I speak to many security...
For Security & Risk Professionals
Tool:Evaluated Vendors: Vendor Information And Selection Criteria
Ed FerraraJuly 09, 2012
For Security & Risk Professionals
Tool:Forrester Wave™: Managed Security Services: North America, Q1 2012
Ed FerraraJuly 09, 2012
For Security & Risk Professionals
Blog:Large Telecoms Offer A Full Menu Of Security Services, But Not Without A Little Indigestion
Ed FerraraAugust 15, 2012
Guest Post From Researcher Chris Sherman Last month, Ed and I spent a couple days in Paris with Orange's management team for their annual analyst event. Overall I was impressed with...
For Security & Risk Professionals
Client Inquiry:Security Reporting Structure
Ed FerraraSeptember 15, 2011
What are the pros and cons of security reporting within IT versus a non-IT department?
For Security & Risk Professionals
Blog:Information Security Metrics Insanity, The 3Rs And Dashboards!
Ed FerraraOctober 03, 2012
I just finished a research document titled Measure The Effectiveness Of Your Data Security And Privacy Program for the The Security Architecture And Operations Playbook. This was a lot of fun...
For Security & Risk Professionals
Blog:Information Value and Risk Assessment
Ed FerraraOctober 15, 2012
I just wrote a paper on the value of information security. Please see the paper here. It is something I have thought about for a long time. Information security as a technical discipline...
For Security & Risk Professionals
Report:SAS 70 Out, New Service Organization Control Reports In
Security And Risk Professionals Must Prepare To Phase Out SAS 70 Today
Ed FerraraOctober 31, 2011
Developed by the American Institute of CPAs (AICPA), the Statements on Auditing Standards 70 (SAS 70) has been around since 1992. When the Sarbanes-Oxley Act (SOX) of 2002 passed, SAS 70 gained new...
- Downloads: 434
For Security & Risk Professionals
Report:Develop Effective Security Metrics
Performance Management: The S&R Practice Playbook
Ed FerraraJanuary 17, 2012
This report outlines the benchmarks for Forrester's solution for security and risk (S&R) professionals looking to build a high-performance security program and organization. We designed this report...
- Downloads: 2157
For Security & Risk Professionals
Report:Measure The Effectiveness Of Your Security Architecture And Operations
Performance Management: The Security Architecture And Operations Playbook
Ed FerraraDecember 06, 2012
Information security programs have struggled with legitimacy with senior leaders for a long time. There are many reasons for this, but they all can be traced back to the historical inability of chief...
- Downloads: 483
- Rating:
For Security & Risk Professionals
Report:The Forrester Wave™: Emerging Managed Security Service Providers, Q1 2013
Ten Emerging Service Providers That Have The Chops To Be Your Managed Security Service Provider
Ed FerraraJanuary 08, 2013
In Forrester's 15-criteria evaluation of the emerging managed security services provider (MSSP) market, we identified the 10 most significant providers in this category — Alert Logic; CompuCom;...
- Downloads: 576
- Rating:
For Security & Risk Professionals
Blog:Enterprise Information Security Architecture
Ed FerraraApril 22, 2011
I always have been interested in Enterprise Architecture. Enterprise Architecture is one of those terms that security professionals hear about but do not always know how it can benefit what...
For Security & Risk Professionals
Blog:Think Differently
Ed FerraraJuly 01, 2012
Steve Jobs by Walter Isaacson is a very readable and honest portrayal of one of the most influential personalities in the computer industry from 1980 to the present. Often caustic, abrupt, and...
For Security & Risk Professionals
Tool:Forrester Wave™: Emerging Managed Security Service Providers, Q1 2013
Ed FerraraJanuary 11, 2013
For Security & Risk Professionals
Report:The Forrester Wave™: Managed Security Services: North America, Q1 2012
The Nine Service Providers That Matter Most And How They Stack Up
Ed FerraraMarch 26, 2012
In Forrester's 60-criteria evaluation of the North American managed security services market, we identified the nine significant service providers in this category — AT&T, CSC, Dell...
- Downloads: 1046
- Comments: 10
- Rating:

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Ari Osur

Principal Analyst serving Interactive Marketing PROFESSIONALS

Research Coverage:

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For Security & Risk Professionals

Blog:Nine Managed Security Services Providers (MSSPs) Compete In The North American Market

For Security & Risk Professionals

Blog:OK, Tell Me I'm Wrong!

For Security & Risk Professionals

Tool:Forrester's Information Security Sourcing Decision Tool Kit

For Security & Risk Professionals

Charts & Figures:Composite Company Metrics Categories And Examples

For Security & Risk Professionals

Report:Determine The Value Of Information Security Assets And Liabilities — Information Security Economics 102

For Security & Risk Professionals

Report:The Forrester Information Security Metrics Maturity Model

For Security & Risk Professionals

Client Inquiry:Are Organizations Still Using War Dialing?

For Security & Risk Professionals

Blog:CLOUD SECURITY - EXPECT ACCELERATED DEPLOYMENTS DUE TO STRONG MOVES BY PROVIDERS TO IMPROVE SECURITY

For Security & Risk Professionals

Tool:Forrester Wave™: Managed Security Services: North America, Q1 2012

For Security & Risk Professionals

Blog:From Customer To Channel Partner

For Security & Risk Professionals

Report:The Forrester Wave™: Information Security Consulting Services, Q1 2013

For Security & Risk Professionals

Blog:Managed Security Services — Build Versus Buy

For Security & Risk Professionals

Tool:Evaluated Vendors: Vendor Information And Selection Criteria

For Security & Risk Professionals

Tool:Forrester Wave™: Managed Security Services: North America, Q1 2012

For Security & Risk Professionals

Blog:Large Telecoms Offer A Full Menu Of Security Services, But Not Without A Little Indigestion

For Security & Risk Professionals

Client Inquiry:Security Reporting Structure

For Security & Risk Professionals

Blog:Information Security Metrics Insanity, The 3Rs And Dashboards!

For Security & Risk Professionals

Blog:Information Value and Risk Assessment

For Security & Risk Professionals

Report:SAS 70 Out, New Service Organization Control Reports In

For Security & Risk Professionals

Report:Develop Effective Security Metrics

For Security & Risk Professionals

Report:Measure The Effectiveness Of Your Security Architecture And Operations

For Security & Risk Professionals

Report:The Forrester Wave™: Emerging Managed Security Service Providers, Q1 2013

For Security & Risk Professionals

Blog:Enterprise Information Security Architecture

For Security & Risk Professionals

Blog:Think Differently

For Security & Risk Professionals

Tool:Forrester Wave™: Emerging Managed Security Service Providers, Q1 2013

For Security & Risk Professionals

Report:The Forrester Wave™: Managed Security Services: North America, Q1 2012

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