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Ari Osur

Principal Analyst serving Interactive Marketing PROFESSIONALS

Ari is a principal analyst serving Interactive Marketing Professionals. He has nearly 15 years of experience in crafting interactive marketing strategies and best practices that generate revenues, build customer relationships, and enrich intelligence. He focuses on email marketing, social media, digital direct and CRM, measurement and analysis, marketing operations, and organizational planning. Ari is based in New York City.

Previous Work Experience

Ari brings extensive experience to Forrester's interactive marketing practice. Before joining Forrester, he served as director of relationship marketing for the National Basketball Association (NBA), where he managed database and email marketing, CRM, and membership programs. In this role, Ari focused on fan acquisition, engagement, and monetization primarily through digital channels. Prior to the NBA, he was director of strategic services for the interactive unit at Epsilon, where he helped clients develop, execute, and analyze digital marketing programs and strategies. His experience also includes brand management at a consumer packaged goods unit of Johnson & Johnson, as well as corporate marketing and client services roles for an international marketing services firm. Ari is also a frequent speaker at events on topics spanning digital and multichannel marketing.


Education

Ari has an M.B.A. in marketing and finance from New York University's Stern School of Business and a B.S. degree in communications from Cornell University.

Research Coverage:

Email Marketing & RSS, Emerging Media, Integrated Marketing (Cross-Channel), Interactive Marketing Strategy and Process, Marketing & Strategy, Marketing Organizational Structure, Measurement Methods & Techniques, Media Mix, Online Advertising, Online Marketing Technology, Social Marketing, Social Media

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7 results in Reports

  • Dan Bieler

  • For CIO Professionals

    Report:Rich Communication Services Can Unlock The Value Of Systems Of Engagement

    The Joyn Initiative Will Help Evolve Engagement Strategies

    Dan BielerApril 09, 2013

    As companies evolve their strategies to embrace systems of engagement, CIOs are likely to benefit from the emergence of a new major social media communications platform, rich communication services...

    • Downloads: 123

  • For CIO Professionals

    Report:Voice And Messaging Are Not Dead

    Prepare For The Implications Of Over-The-Top Communications

    Dan BielerJanuary 16, 2013

    Telecom carriers' core revenue base, voice and messaging, is under attack from the over-the-top (OTT) business model. Given the financial importance of voice and messaging revenues for carriers, they...

    • Downloads: 212
    • Rating:

  • For CIO Professionals

    Report:Telcos Without Networks

    Network Sharing And Outsourcing Is In Many Telcos' Future

    Dan BielerFebruary 14, 2012

    Network infrastructure has long been the telco business's cash cow. In recent years, this cow has suffered from a poor diet as the result of pricing pressure, network overloads, and nontelco...

    • Downloads: 680
    • Comments: 1
    • Rating:

  • For CIO Professionals

    Report:Prepare For The Connected Enterprise Now

    Insights From The Forrsights Networks And Telecommunications Survey, Q1 2012

    Dan BielerAugust 02, 2012

    The connected enterprise is becoming a reality. Businesses require access to the best market information regarding customer demand, supplier options, transport and logistics, and sales patterns. They...

    • Downloads: 712
    • Comments: 2
    • Rating:

  • For CIO Professionals

    Report:The Future Of Over-The-Top Services

    As Carriers Move To Embrace OTT, Enterprises Will Benefit

    Dan BielerOctober 19, 2012

    Over the top (OTT), the network-agnostic delivery of digital services, marks an important shift in the delivery and consumption of information and communications technology (ICT) services. OTT breaks...

    • Downloads: 490
    • Rating:

  • For CIO Professionals

    Report:The Future Of Telecom: Strategies To Move Off The Endangered Species List

    Dan BielerDecember 02, 2011

    Telcos are an endangered species; their traditional business model has come undone, and many operators face a downward revenue/earnings/investment spiral. The classic telco position is eroding due to...

    • Downloads: 1888

  • For CIO Professionals

    Report:Telcos As Cloud Rainmakers

    Cloud Computing Presents Opportunities And Risks For Telcos And Their Customers

    Dan BielerMarch 14, 2012

    Cloud computing is changing the telco business model: Traditional telecom offerings migrate into the cloud and evermore over-the-top (OTT) players enter the telco value chain. Corporate CIOs should...

    • Downloads: 1089
    • Rating:
 
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