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For Marketing Leadership Professionals

Asia Pacific Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

January 18, 2011

By Julie A. Ask, Charles S. Golvin, Thomas Husson with J. P. Gownder, Steven Noble, Laura Wiramihardja

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Why Read This Report

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester introduced Mobile Technographics, allowing companies to derive a quick overview of the level of mobile sophistication of their target audience. In 2010, Forrester designed and fielded questions to create consistent profiles across geographies and to enable the first Mobile Technographics study for Asia Pacific, encompassing Australia, Hong Kong, metropolitan China, metropolitan India, and Japan.
Tags: Consumer Mobile Adoption, eCommerce, Mobile Channel for Consumers
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