Why Read This
The past decade has solidified the leading role that Asia Pacific plays in the global economy, and eCommerce is no exception. Our forecast outlines the magnitude of the opportunity in the region: Today, total online retail revenues in just five markets in Asia Pacific are close to the combined figure for online retail in the US and all of Western Europe. China will soon overtake the US as the world's biggest online retail market, while Japan's online retail market will remain larger than any market in Europe other than the UK. And online retail sales in Asia Pacific are only set to continue their rapid upward trajectory. In the markets included in this forecast — China, Japan, South Korea, India, and Australia — total online retail revenues will more than double from $398 billion in 2013 to $858 billion in 2018. In this report, we look at the growth in these markets over the next five years and some of the key trends shaping the development of online retail in each one.