Asia Pacific Technographics® Online Survey, Q3 2011

Description

Forrester Research conducted an online survey in July 2011 of 7,085 consumers ages 18 and older in South Korea, Australia, Japan, metropolitan China (including Hong Kong, Shanghai, Beijing, Guangzhou, Chengdu, Wuhan, and Xian), and metropolitan India (including Mumbai, New Delhi, Kolkata, Bangalore, Chennai, Hyderabad, and Ahmadabad). Forrester weighted the data by age, gender, and geographical distribution to be representative of the adult population in each country or region surveyed. The samples in South Korea, Australia, and Japan are geographically representative of the adult population according to the latest country-specific census. The samples in India and China are representative of the urban population, with a heavier weight attributed to these countries' largest urban areas. The sample in India is representative only of the SEC ABC groups. Respondents in India completed the survey either in English or a native language: Marathi, Hindi, Bengali, Kannada, or Tamil. The survey for all other countries was administered in the country's or territory's official language.

Need access to this survey?

Leverage our detailed quantitative B2B and B2C data to justify investments and set strategy. Globally, Forrester conducts more than 35,000 B2B and 300,000 consumer surveys each year. We'll guide you to relevant data points that can inform your toughest decisions.

Learn more about Forrester's data services