Forrester

Why Read This Report

Companies have been investing in collaboration tools for 15 years or more, yet email is still the most commonly used tool. New social tools that dramatically improve the flow of information and communication among employees and lower the barriers to deeper customer engagement hold promise, yet deployments are low and adoption lower still. Forrester believes that most companies have achieved far less than half the benefits possible from a social and collaboration toolkit. Further, we know that CIOs can make a difference in the success of their program — and thus in business productivity — by identifying and overcoming the adoption and impact barriers. Assess your program maturity and impact to find the gaps, focus attention, and prioritize investments.