For Customer Insights Professionals

Evaluate And Evolve Your Loyalty Program's Intelligence Quotient

Why Read This Report

Successful intelligence-driven loyalty involves five major components: strategy, data, customer intelligence, offer management, and measurement. This report outlines Forrester's assessment process and maturity model for driving customer loyalty. It is designed to help you evaluate the relationship between customer intelligence and customer loyalty within your organization and is an update to the report of the same name, published in September 2012. The content has been updated to reflect the current state of loyalty programs.
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