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This is the Assessment report in The CIO's Mobile Engagement Playbook.

For CIO Professionals

Assess Your Mobile Engagement Maturity

November 12, 2012

By Simon Yates with Ted Schadler, Andrew Smith

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Why Read This Report

CIOs, as the leaders driving technology strategy, must develop a mobile engagement strategy that embraces the needs of customers, partners, and employees. Don't get bogged down in the minute details of the bring-your-own-device (BYOD) strategy while ignoring the dozens of business and marketing mobile projects being implemented as one-off investments that you will inherit. This report provides a model and assessment framework to understand your readiness for mobile engagement today and the steps you will need to take to succeed.
Tags: Client Computing Hardware, Client Security & Management, Client Systems, Enterprise Mobile Devices, Enterprise Mobility, Information Management, Information Workplace, IT Infrastructure & Operations, Mobile Device Management, Mobile Professional Productivity, Mobile Software & Platforms, Office Productivity, Technology
US $ 499
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TABLE OF CONTENTS

  • BYOD Programs For Employees Are Only The First Step
  • Assess Your Mobile Engagement Maturity To Align Key Stakeholders
  • Four Stages Of Mobile Engagement Maturity

  • RECOMMENDATIONS

    Embrace Mobile Engagement — Not Just Mobile Projects
  • Supplemental Material
  • Related Research Documents
 
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