Forrester

Why Read This Report

B2B marketers across all industries are investing more into creating digital content to generate new business opportunities, nurture existing sales or marketing leads, and to encourage deeper customer engagement. They realize that delivering an effective content marketing strategy is now a critical differentiation imperative as they align with the customer life cycle. However, how do they know if they are paying attention to the right things? What differentiates an effective content marketing strategy from an unsuccessful one? Forrester has interviewed marketers from more than 50 companies about their content management processes and organization and has identified six key indicators of process and organizational maturity.