Aurelie L'Hostis

Researcher serving eBusiness & Channel Strategy PROFESSIONALS

Aurélie is a researcher serving eBusiness & Channel Strategy Professionals. Her research focuses on how digital technologies are affecting consumers' behavior and transforming business models in sectors like retailing and retail financial services.

Previous Work Experience

Prior to joining Forrester, Aurélie spent four years working as a business development consultant for the French banking group CIC as well as for the French Chamber of Commerce in the UK. In this role, she undertook research projects and produced in-depth market reports across a wide variety of industries for French companies seeking to develop their business activities in the UK. She helped clients identify strategic business opportunities and develop marketing strategies to gain access to the UK market, and she advised them on how to promote their brand effectively.

Aurélie is fluent in both French and English. She has substantial experience of working cross-culture and is interested in how national culture affects both consumer behavior and businesses.

Education

Aurélie holds a B.A. and M.A. in English and American studies from the University of Bordeaux and graduated from the University of Cambridge with a Ph.D. in literature.

Aurelie L'Hostis's Research

  • For eBusiness & Channel Strategy Professionals

    Report: 2014 European Mobile Banking Functionality Benchmark

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 11 retail banks across Europe on more than 35 criteria. The banks have laid stro...

    • Downloads: 208
  • For eBusiness & Channel Strategy Professionals

    Report: Disrupting Finance: Digital Banks

    Over the past few years, a wave of new digital banks like Fidor Bank, Jibun Bank, Moven, and Simple have launched, competing to win customers with better digital customer experiences than those ...

    • Downloads: 397
  • For eBusiness & Channel Strategy Professionals

    Report: Disrupting Finance: Digital Banks

    Over the past few years, a wave of new digital banks like Fidor Bank, Jibun Bank, Moven, and Simple have launched, competing to win customers with better digital customer experiences than those ...

    • Downloads: 397
  • For eBusiness & Channel Strategy Professionals

    Report: 2014 European Mobile Banking Functionality Benchmark

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 11 retail banks across Europe on more than 35 criteria. The banks have laid stro...

    • Downloads: 208

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