Forrester Research : Research : B2B Interactive Spend Will Double By 2014

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For Interactive Marketing Professionals

B2B Interactive Spend Will Double By 2014

B2B US Interactive Marketing Forecast, 2009 To 2014

by Michael Greene

with Emily Riley, Niki Scevak, Shar VanBoskirk, Angie Polanco

March 04, 2010
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Tags: B2B Marketing, eCommerce Adoption, Technology Product Strategies, B2B eCommerce, eCommerce, Media Buying, Media Mix, Interactive Marketing Strategy and Process...(More)(Less)6

Why Read This Report

B2B interactive marketing spending will climb to nearly $4.8 billion in 2014 as interactive channels continue to grab a larger share of the marketing pie. B2B marketers will continue to invest heavily in paid search but will also begin to invest in display advertising and emerging marketing tactics such as social and mobile marketing. In order to make the most of these investments, B2B marketers should focus on creating online customer interactions — not just driving leads — and develop a central team to direct emerging media strategy.