Why Read This
What a difference a year makes. Compared with our year-end 2007 study, the outlook for business-to-business (B2B) marketing budgets is, not surprisingly, dire. Facing budget reductions of 23% on average, most marketers try to fend off deeper cuts while scrambling to keep pipelines full. Those who fail to embrace digital marketing face certain extinction by 2010 as new social buying habits and readily available online information shift purchase power from corporations to communities.
Tags: B2B eCommerce, B2B Marketing, Brand & Product Web Sites, Customer Experience Management, Digital Marketing, eCommerce, Email Marketing & RSS, Integrated Marketing (Cross-Channel), Search Marketing, Social Computing, Social Marketing, Social Media, Tech Sector Economics, Technology Product Strategies, Web 2.0