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For Marketing Leadership Professionals

B2B Marketers' 2009 Budget Trends – A Social Computing Report

Dollars Shift To Digital Tactics As The Recession Provokes Deep Cuts

April 24, 2009

By Laura Ramos with Peter Burris, Christina Lee, Zachary Reiss-Davis

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Why Read This Report

What a difference a year makes. Compared with our year-end 2007 study, the outlook for business-to-business (B2B) marketing budgets is, not surprisingly, dire. Facing budget reductions of 23% on average, most marketers try to fend off deeper cuts while scrambling to keep pipelines full. Those who fail to embrace digital marketing face certain extinction by 2010 as new social buying habits and readily available online information shift purchase power from corporations to communities.
Tags: B2B eCommerce, B2B Marketing, Brand & Product Web Sites, Customer Experience Management, eCommerce, Email Marketing & RSS, Integrated Marketing (Cross-Channel), Interactive Marketing Strategy and Process, Search Marketing, Social Computing, Social Marketing, Social Media, Tech Sector Economics, Technology Product Strategies, Web 2.0
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TABLE OF CONTENTS

  • B2B Budget Plans Lack New Inspiration
  • Community Marketing Offers A Path To Post-Recession Success

  • RECOMMENDATIONS

    Take A Look At Budgets From A Community Marketing Perspective

  • ALTERNATIVE VIEW

    The Status Quo Trumps Innovation As The Digital Shift Falters
  • Supplemental Material
  • Related Research Documents
 
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